Digital advertising and marketing: only the best ideas worldwide, since 2003

Great guerrilla at Amsterdam Fashion Week

on July 18, 2011 by Rocco comments

Zeeman, a famous cheap clothing retailer from Holland, wanted to prove that looking good doesn’t have to be expensive. They chose the Amsterdam International Fashion Week as their ultimate stage to tell their story. The guerrilla stunt worked.

Heineken’s Handlebar Moustache

on July 16, 2011 by Rocco comments

Only two weeks after the launch of the Snakeskin Jacket commercial, another ad for Heineken Light pops up. The beginning of a new ad series?

Nature misses you

on June 30, 2011 by Rocco comments

We Miss You is a cool social campaign from three German film students. It deals with the relationship between humans and nature by asking an exceptional question: “What if nature cares for us or even misses us?” The online short film is intruiging and has a clear message: nature misses you.

Greenpeace: Barbie is a serial killer

on June 7, 2011 by Rocco comments

Greenpeace just opened digital fire on one of the biggest toy producers in the world: Mattel. In the video, they describe Mattel product Barbie as a serial killer for destroying scarce rainforest (and wildlife) just to have cheaper packaging. Read more…

File under: greenpeace, mattel

Hugh Hefner beer commercial

on May 30, 2011 by Rocco comments

Dutch beer brand Bavaria just released a new commercial starring Hugh Hefner. The commercial shows a secret room at the Playboy Mansion, which the 85-years old Playboy boss uses for.. well, see for yourself. Hefner’s not the first international celebrity to appear in a Bavaria commercial: people like Marco van Basten, Maradona, Joan Collins, Don Johnson and Mickey Rourke did the job before. Read more…

File under: bavaria, hefner, playboy

Little Thor

on April 22, 2011 by Rocco comments

Great Friday afternoon entertainment: See if Little Thor got more super powers then the little boy from the popular Volkswagen The Force commercial.

LinkedIn or linkedOut?

on April 20, 2011 by Rocco comments

Interesting campaign from Volkswagen Passat in The Netherlands. In LinkedOut they let you test how strong your LinkedIn profile is, compared to others. You can challenge people in your network, and based on experience, connections, references and more you’ll see who’s best. Link to the product is the new VW Passat tagline: full of itself, which is based on the amount of standard build-in services like Front Assist. The campaign is made by Achtung and get’s full (API) support by Linkedin, which seems to be a first.

Trend: thanks a million

on February 20, 2011 by Rocco comments

Both Heineken and Porsche recently passed the one million ‘likes’ bar on Facebook. And they both got one thing right: it’s a two way relationship. That’s why they thanked their Facebook fans, each in their one specific way. Porsche created a car with the names of all of their Facebook fans, while Heineken sent out a team of huggers, to give back some of the love. Earlier we saw similar one million fan apreciations by DC, Duck Tape and Tata DOCOMO. Smart moves to become even more popular. Who’s next?

Rear View Girls unmasked

on February 20, 2011 by Rocco comments

In the last five days over 4 million people watched the Rear View Girls experiment. Two girls put a camera in the back of their jeans, and the video shows who’s watching their backs. Easy and fun. In a follow-up video, the girls explain how they attached the video. But next to the trick, the video also uncovers the brand behind. Nice work, Levi’s!

Volkswagen - The Force

on February 2, 2011 by Rocco comments

Just out: the Super Bowl 2011 commercial from Volkswagen. I like it If you can’t see this version, try this one

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