Author Archives: Tim

adidas unleashes the bull

Derek Rose, star player of the Chicago Bulls and youngest player ever to be crowned MVP gets his second signature shoe, the “adiZero Rose 2″ . And since at adidas they are all in, this is accompanied by an emotive launch ad. See Derek enter the “Plaza de Toros”,  speed past picadors, spin around the matador and slam dunk. And get showered in (what else) roses.

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Tweet and give to a bloody charity

Here’s something to make your Friday: have you ever thrown a coin into a swear jar at work, home or (heaven forbid) at your child’s kindergarten? This well-established tradition has had no equivalent online, yet at the same time the interwebs is full of profanity. This oxymoron triggered three creatives to come up with a genius solution. Enter the Charity Swearbox. At well fucking last, I must say. Read more…

Facing the marathon

adidas wants to show us what running a marathon really looks like, minute by minute. 15 runners from all levels of fitness and experience agreed to wear head mounted cameras during this year’s Berlin Marathon. These are their faces…

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Move over Farmville, here’s Glitch

Glitch is a free social game, in which playing with your friends, learning and collaborating looks like a whole lot of whacky fun. Watch the cool trailer with its trippy soundtrack and then head over to the site. Read more…

Red Bull races the Formula Face

It seems like Sebastian Vettel continues to dominate the real Formula 1. Now Red Bull sets out to gain pole position in another kind of race: doing the best browser racing game with facial expression controls. Gentlemen, start your engines please. Read more…

Sexy Sexy Sexy Fingers

I thought I better make it absolutely clear in the title, this is R-rated interactive. With this piece JWT Paris confirms our preconception that the French are a sexy bunch. In the name of AIDS prevention you are enticed to let your finger explore and fool around. Read more…

Adidas Japan: Shootter

Adidas Japan ask you to enter a duel with one of your Twitter followers. Log in, Power up and ‘shootter’ as hard as you can - essentially you are challenging your opponent to try to score a goal against you. Read more…

The Emotional Breakdown

Like so many good ideas, this piece is astonishingly simple. A site uses facial recognition to detect the mood of people in photos. In particular it uses the photographs of The Guardian’s 24 Hours in Pictures to create these graphic breakdowns. Read more…

8 Hours in Brooklyn

Jonathan Bregel was lucky enough to get his hands on the high-speed camera Phantom Flex for the weekend and documented 8 hours in Brooklyn - with zero pre-production and only a small crew. Add nice grading and a massive sound track by Skream and you got yourself a kick ass super slo-mo neighbourhood documentary (if such a thing exists). Read more…

Notruf Deutschland puts you into the sack

Being absolutely adored by female teenagers might not seem like such a bad deal. But wait till you see this teaser for German show “Notruf Deutschland” (Emergency Call Germany). Connect through Facebook and you will find yourself in quite a tricky situation. Read more…