Author Archives: Tim

HTC One Ask The Internet

Is this clever or a TV commercial admitting defeat? HTC One pays huge actor Gary Oldman to say that it doesn’t matter what he says about the phone - you would rather ask the internet anyway. BUT you’re paying attention because it’s Gary Oldman for chrissakes saying it, right? Pretty post-modern logic I’d say.

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Delta Innovation Class

Delta in the US have innovated their content marketing with the help of LinkedIn.  Their idea was for current industry leaders to mentor future business leaders while on route to an industry event.  During their time on board one of their planes, both leaders have the opportunity to discuss and innovate ideas specific to their industry. Read more…

Unbelievable Bus Shelter

Pepsi Max freaked out waiting bus passengers with these ‘unbelievable’ events happening right next to them. Say no more, watch the film. Read more…

Nissan The Force Simulator

The Force is strong with this campaign - and you can explore the dark side of your powers. Hold up your hand to the new Nissan Juke and let it turn and twist, bowing to your commands. A digital ‘Force Simulator’ lets users control movements without a keyboard or mouse. Read more…

Tacos, Robots and Inspiration: SXSW 2014

It’s hard to draw a bottom line under this festival attracting beyond 50,000 attendees. With all these exclusive panels (yes, including a few dud ones), in-depth interviews and challenging presentations to choose from, naturally YOUR SXSW is not going to be MY SXSW. Add to it the people you happen to meet when queueing, lunching or partying your personal SXSW experience is bound to be even more different from anyone else’s. Read more…

OBI Renovated Billboards

If you’re a DIY store, why create ugly looking, retail billboards if you can let the work speak for itself. OBI, Germany’s biggest DIY chain renovated run-down flats near their stores and used the outside (in the size of a billboard) as their ‘ad’.

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Wake Up & Smell The Bacon

The internet of things: it is finally here. Oscar Mayer, an American cold cut, bacon, and hot dog brand, has created something awesome. Its Wake Up And Smell The Bacon app is a simple alarm clock app that starts your morning with the yummy sound of (Oscar Mayer) bacon. But combined with a ‘bacon scent alarm device’ it becomes a ‘multi-sensory alarm experience’ based on bacon. Read more…

Kenneth Cole on Glass

Kenneth Cole wants mankind to be more kind. And so they pose a 21 day challenge to be kind to strangers and do good. And then document it with a Google Glass app. Sounds creepy good? I get the intention of promoting chivalry and all that the brand of Kenneth Cole stands for. But documenting your kindness is sort of against its character. Unless a good deed is only truly done once all our friends know about it.

Get the app here.

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This ad will blow you away

Swedish pharmacy brand Apotek wanted to advertise their hair shampoo range in a new way. So their subway ad reacted to trains arriving at the Odenplans station in central Stockholm. With every train the billboard model’s hair interacted to stunning effect.

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ATMs turn into GAYTMs

To celebrate Australia’s ANZ Bank sponsorship of the gay and lesbian Mardi Gras, cash dispensing ATMs were turned into GAYTMs. Inspired by gay and lesbian culture the machines were bejewelled by hand in rhinestones, sequins, studs, leather, denim and fur. The ANZ GAYTM screens carry messages such as ‘Hello gorgeous’, ‘Cash out and proud’ and only dispense rainbow coloured receipts. Read more…