Author Archives: Tim

50 Years of I Have A Dream

Fifty years after Civil Rights supporters and Martin Luther King led a ‘March On Washington’  this simple site is a great celebration as well as an urgent appeal: experience the struggle for equality and help put an end to discrimination based on race (actually anywhere). Read more…

Nike Just Do it - Possibilities

Excellent summary of all that is Nike. With a wry commentary spoken by comedy hunk Bradley Cooper and redefining 25 years of ‘Just Do It” - Just watch it.

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The Sound of Honda is Ayrton Senna

In 1989, Ayrton Senna completed a lap of the Japanese F1 circuit in Suzuka, setting a new world record. On board was Honda’s engine telemetry system which recorded information from the car. Now, almost 20 years after his death in Imola, Honda is using that same data, along with some giant speakers and lights to recreate that incredible lap. Read more…

Audi Land of Quattro

Fancy directing an ad yourself with one of the sexiest car brands around? And did we mention you’d be controlling numerous camera angles and a squad of Quadcopters ? Then come to Land of Quattro. Read more…

Adidas jumps with Derrick Rose

This is a pretty epic video from adidas Basketball with a great soundtrack. But more than that, why has no one thought of doing this before? Nothing beats the simplicity of the idea. Love it. Read more…

100 McDonald’s Moments

For those who love McDonald’s, there are special moments of feeling rewarded, enticed or otherwise emotionally connected to the brand. Or its places and its food. In the UK, 100 of those ordinary-special moments were recorded. They were then nicely illustrated, animated and presented in this slick, wobbly, fun mosaic of a site. Read more…

Mission Control Centers

You might remember Gatorade being the brand to create a social media command centre a few years ago. Given the scale of such an operation, not too many brands or companies were able to adopt this. But now we see a trend to set up temporary ‘Mission Controls’, social media listening (and answering posts) designed to specifically address larger events and individual campaigns. Read more…

Digital Trends in 2013

In digital agencies we often work in uncharted territory and therefore spend much time thinking about the big question “What’s Next?”. Where and how do we spend our future creative efforts? For the benefit of brands, clients and agencies alike, we better get that one right. Read up on these three reports: Razorfish’s Outlook, Reactive’s Perspectives and VJ-Isobar’s FYI - and make the right calls for the future. Read more…

Adidas Nitrocharge Power Pitch

This idea is easy to explain: The energy of the players dictated the lighting of the pitch. How did they actually connect the two? That must lie in the magic of the Nitrocharge boot. Read more…

Mobilising the 12th man

Tunisia is a country still under restrictions of civil liberties, among them not being able to go and see your football team in the stadium. This mobile and experiential idea brought the masses (virtually) back into the football oval for one crucial match. Read more…