Author Archives: Tim

Snickers You’re not You

I bet almost everyone can now complete the title with “…when you’re hungry”. Over the years Snickers has injected a lot of fun into their hunger-satisfying brand core. Celebs acting like irritable divas or prancing sissies made the line become part of our cultural vernacular - all around the world. Read more…

Old Spice Bar of Soap

“The Bar Soap You’ve Been Smelling For” is another piece of quirky comedy from your favourite bathroom heroes. As they sing - never leave your house (or your shower) again. Read more…

Adidas New Chelsea Jersey

It can be hard to get people to pre-order something they haven’t seen yet. Unless you are a football club with a die hard fan base like Chelsea. Then it is basically enough to say: It’s blue, what else matters? Read more…

Maes Beer takes care of the family

Maes is a popular Belgian beer and also the 3rd most common Belgian surname. To give all these Belgians called Maes a reason to talk about the beer, they did the obvious: give them some Maes. After all that’s what family is for! Read more…

Rembrandt’s Night Watch comes alive for ING

This is a piece helped along by one of our former editors, Rocco Stallvord from Holland. At the heart sits an idea for promoting the re-opening of the famous Rijksmuseum in Amsterdam. This is how they announced it… Read more…

The Most Powerful Arm Ever Invented

Children with Duchenne Muscular Dystrophy suffer from progressive deterioration of their muscles. The kids lose the ability to use their arms and for example sign their name very early in their life. This is why The Most Powerful Arm, a bionic arm was created. With this robotic arm you can help them by signing a petition to the Australian government, asking them to start important research on the crippling disease.

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Google launches new search: Nose

While still in beta, this promises to change the way we search. Google promises a true ‘Scentsation’ through their new tool ‘Nose’ that allows you to search with the support of your sense of smell. Read more…

Getty RISE - cultural trends in images

Cultural trends never stop evolving. So a brand like Getty Images needs to stay on top of them. After all, most of us need fresh images, illustrations or videos to bring ideas to life. RISE is produced by Getty’s internal team plus members of global creative networks “Creative Social” and “She Says” and displays quick visuals that fuel you with information that matters.

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Meltdown - the first game that melts

From Germany comes a nice real-life gamification of a big problem: global warming. GEOlino, a science magazine for children, wanted its young readers to experience the effects of global warming. Not with lots of dry theory, but in a child-oriented way. They created MELTDOWN - the first board game that melts. Read more…

Best Bus Stop Ever

If you haven’t considered taking the bus lately, you should think again. This charming stunt at a bus stop proves that using your phone can make your life a lot more exciting. Read more…