Race your own track

If you like racing games, what’s better than racing your own totally unique track? A track only you can create, at the flick of your wrist? Kia Europe introduced their high performance model pro_cee’d GT with a game that lets you create the course. Simply by moving your smartphone, whichever way you want. And then challenge your Facebook mates to race against you through these mad contraptions.

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SXSW goes to London

Well, not literally. But spirit and insights from last month’s Uber-conference SXSW in Austin keep on travelling across the globe. Creative Social (which I am a member of as well) recently hosted a stellar line up event in London. They called it ‘Mini Austin‘ and if you couldn’t make it to either, please read on. You’ll dominate the next ‘blue-sky meeting’ with some killer-lines like ‘immersive co-creation’ and ‘long form content play’.

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Dove’s miracle beauty patch RB-X

Another Dove Real Beauty story is getting some impressive views and also some debate. The 4 minute film touches on the same theme of self-esteem but does so by developing an imaginary beauty patch called RB-X that miraculously makes women more beautiful by wearing it. The result is 2 weeks of video diaries showing the transformation in confidence and feelings of beauty. The twist in this tale is that the patch is actually a placebo. Read more…

Food Porn : sexy advertising

To end the week on something light, let’s look at 2 campaigns that take FMCG brands into the online world of porn and late night chat lines.  Oasis has launched a spoof of YouPorn.com called YouPomm (quick translation: pomme = apple in French so there is a cute fit for the fruity soft drink brand).  The agency was Marcel in Paris.

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Beat the Drones Subaru

I’ve been waiting for an ad that uses drones - here it is. Pretty cool new ad from Subaru that use heaps of drones to create an obsticle course for the new WRX. The commercial features dozens of flying helicopter drones with red lights that create a continuously changing track as the Subaru drives on. I’m sure we will see many more drone ads this year. Read more…

Your brain on princess Vs Your brain on engineering

GoldieBlox (the toy company out on a mission to inspire the next generation of female engineers) have just released a timely spoof of the 1987 “This is your brain on drugs” PSA as we ramp up for Easter.  The GoldieBlox spot dramatises the difference between a brain “on princess” and a brain “on engineering”. #GirlPower

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A poster that plays music on your iPhone

Grey London has unveiled the latest execution of its Sound of Taste campaign for herb and spice brand Schwartz.  A Bluetooth-enabled ‘sonic’ poster invites the viewer to Feel the Flavour.  Sixteen different herbs and spices have been translated into musical chords and the conductive inks on the poster enable you explore those sounds with your fingers, playing back the chords on your iPhone.

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Five social kingdoms. One throne.

How do you talk to a digital audience about something quite technical and geeky? Hootsuite have pulled off a very good example of how to be timely and relevant by appropriating the opening sequence of Game of Thrones to promote their social enterprise solution.

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Night Walk In Marseille with Google via 72 and Sunny

Explore the sounds, streets and soul of Marseille with Google via 72 and Sunny Amsterdam. “Night Walk” takes you on an immersive journey through lively Cours Julien, a neighbourhood of Marseille famous for its unique atmosphere and street art. Listening to your guides Julie and Christophe, you can wander around the vibrant streets as if you were really there, thanks to 360-degree panoramas. Read more…

Honey Maid turns hate into love

We wrote about the Honey Maid wholesome campaign here.  The campaign generated discussion on social media with those strongly ‘for’ or ‘against’.  In a nice twist, Droga5 and Honey Maid turned the heated debate into an art project.

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