Digital advertising and marketing: only the best ideas worldwide, since 2003

Online Ads Finally Click

on May 23, 2003 by adverblog Comments

Thanks to real broadband opportunities, online advertising has started offering valuable results to marketers. This is the message by Penelope Patsuris in her today’s article on Forbes.com in the section brightly named “The Half-Full Economy” (!? . Recent research results produced by IAB on case studies like Colgate’s and McDonald’s, have shown that online advertising could prove as an efficient marketing tools in a multi-channel strategies. Further point to support the bright future of online advertising investments are scored by paid search advertisements. Eventually, in a survey by GartnerG2, ad agencies said they plan to bump up clients’ online spending from 5.5% of their budgets to 6.8% by year’s end, and up to 9% by the close of 2004.

File under: future of advertising, online ads, paid search advertisements, research

Yellow Pages confident in online advertising

on May 22, 2003 by adverblog Comments

Yellow Pages Group Co. recently concluded a reseller partnership agreement with 24/7 Canada Inc.. Commenting the news, Jean-Pascal Lion, Vice President at Yellow Pages Group, quoted by Opt-in News declared: “We see many opportunities in the growing online advertising sector. As Canada’s leader in the online directories business, we know that we have an extremely robust e-product line that enables us to provide our customers with the tools they need to reach their target audience now and in the future.”

File under: sector growth, yellow pages

Weighting accountability in advertising

on May 22, 2003 by adverblog Comments

“Advertising will become more based on facts and data than on instinct and rationale.” This is the key statement by Cory Treffiletti in his OnlineSping weekly column. (Online) Advertising is looking for accountability, and it’s interesting to read also some opinions from the field by marketers joining the forum to discuss the article.

File under: accountability

Mobile Marketing works for brand awareness

on May 21, 2003 by adverblog Comments

According to a press release published today by PRNewswire, average click-through rates for mobile marketing are five times higher than standard online advertising and provide stronger recall rates than television advertising. Mobile marketing is becoming the most productive and cost effective medium for reaching a highly desirable demographic. The press release features comments on recent campaigns for American Airlines, Chrysler Corporation, CNN and RollingStone.com runned by My AvantGo, a mobile applications delivery company.

File under: branding, mobile branding, mobile campaigns, mobile marketing

SMS and win the Rolland Garros

on May 21, 2003 by adverblog Comments

Adidas together with D�cathlon has lauched an SMS based competition that allows contenders to win VIP tickets to attend the tennis matches in Paris from May 19 to June 2nd. The solution has been developed by the French company Avedya.

File under: mobile marketing, sms competition, sms marketing

PPC as a direct response tool

on May 21, 2003 by adverblog Comments

On NetImperative an interesting briefing on last week’s round table with twelve internet specialists who met to discuss the role and value of pay-per-click advertising as a direct marketing tool.

File under: direct marketing, pay-per-click advertising, search engine

New eBay deal welcomed by brands

on May 21, 2003 by adverblog Comments

eBay is launching a new points-based member program designed to give consumers more currency on its site. According to MediaPost the news has been welcomed by big brands who look at this deal as a new interesting marketing opportunity to get in touch with the huge eBay audience.

File under: ebay

Sony to Launch ‘Charlie’s Angels’ Game Online

on May 21, 2003 by adverblog Comments

Charlie’s Angels will come back as a video game. Sony Corp.’s movie division on Monday said would release an online video game based on “Charlie’s Angels” to coincide with the new “Angels” movie which it is also releasing. It’s no doubt an interesting example of how the gaming industry might help reinforcing the marketing mix to support a new product launch. I’m not sure if this can be exactly defined as “advergame” but I thought it was worth posting anyway. You can watch a preview on Animated Angels.

File under: advergame, charlie's angels, entertainment, sony

Faster. Easier. Bingo.

on May 20, 2003 by adverblog Comments

This is the tagline of Yahoo!’s newest campaign to promote its renovated search functionality. The advertising campaign will be run mostly offline, for example with tv commercials created by Black Rocket Euro RSCG. In a perfect “guerrilla-style”, the Internet will also be used as part of an unusual outdoor campaign: Yahoo! has rented a huge billboard in New York City’s Times Square, and for 15 minutes every hour, live search terms will scroll across the screen, highlighting users’ actual searches on the site. Read on the news on IAR.

File under: guerrilla marketing, integrated campaign, tv commercials, Yahoo!

Carat Interactive Acquires Freestyle

on May 20, 2003 by adverblog Comments

Further expanding its digital service offerings, Carat Interactive announced today that it has acquired San Francisco-based Freestyle Interactive. The acquisition reflects two major industry changes for Carat, the growing trend in agency consolidation and the growing demand for full services in the Interactive space. Read on the press release on Carat’s web site.

File under: Carat, industry news

Adverblog