Digital advertising and marketing: only the best ideas worldwide, since 2003

New eBay deal welcomed by brands

on May 21, 2003 by adverblog Comments

eBay is launching a new points-based member program designed to give consumers more currency on its site. According to MediaPost the news has been welcomed by big brands who look at this deal as a new interesting marketing opportunity to get in touch with the huge eBay audience.

File under: ebay

Sony to Launch ‘Charlie’s Angels’ Game Online

on May 21, 2003 by adverblog Comments

Charlie’s Angels will come back as a video game. Sony Corp.’s movie division on Monday said would release an online video game based on “Charlie’s Angels” to coincide with the new “Angels” movie which it is also releasing. It’s no doubt an interesting example of how the gaming industry might help reinforcing the marketing mix to support a new product launch. I’m not sure if this can be exactly defined as “advergame” but I thought it was worth posting anyway. You can watch a preview on Animated Angels.

File under: advergame, charlie's angels, entertainment, sony

Faster. Easier. Bingo.

on May 20, 2003 by adverblog Comments

This is the tagline of Yahoo!’s newest campaign to promote its renovated search functionality. The advertising campaign will be run mostly offline, for example with tv commercials created by Black Rocket Euro RSCG. In a perfect “guerrilla-style”, the Internet will also be used as part of an unusual outdoor campaign: Yahoo! has rented a huge billboard in New York City’s Times Square, and for 15 minutes every hour, live search terms will scroll across the screen, highlighting users’ actual searches on the site. Read on the news on IAR.

File under: guerrilla marketing, integrated campaign, tv commercials, Yahoo!

Carat Interactive Acquires Freestyle

on May 20, 2003 by adverblog Comments

Further expanding its digital service offerings, Carat Interactive announced today that it has acquired San Francisco-based Freestyle Interactive. The acquisition reflects two major industry changes for Carat, the growing trend in agency consolidation and the growing demand for full services in the Interactive space. Read on the press release on Carat’s web site.

File under: Carat, industry news

Online advertising, branding and direct response

on May 20, 2003 by adverblog Comments

Does online advertising influence branding or yield direct response? This is the key questions to which eMarketer tries to give an answer. In today’s newsletter David Hallerman, using DoubleClick’s numbers, explains that marketer are in increasingly understanding and taking advantage the Internet as powerful medium for both branding and direct response campaigns.

File under: branding, direct response, DoubleClick

IAB releases 2002 online ad spend figures

on May 19, 2003 by adverblog Comments

The IAB has released a detailed breakdown of its 2002 online ad spend figures which, it says, proves online has finally ended its reliance on its traditional sectors, including hi-tech and media. Read the news as reported byNew Media Zero.

File under: IAB, online ad spend

CBSMarketWatch.com: it’s an “Happy Hour”

on May 19, 2003 by Martina Comments

The financial news Web site CBSMarketWatch.com has recently signed a deal with Absolut Vodka to lauch an “Happy Hour” ad campaign. The news is reported today on Adage which reveals that the parts have signed a one-year ad deal for Fridays from 2 p.m. to 8 p.m, aimed at a weary audience counting down the hours to the end of the week.

File under: absolut vodka, online campaigns

VeriSign joins the XMOS research

on May 19, 2003 by adverblog Comments

Verisign will be the first B2B markete to participate in the Cross Media Optimization Study (XMOS) promoted by the Interactive Advertising Bureau (IAB). Completed XMOS research results are currently available for Unilever, McDonalds, Colgate-Palmolive and Kimberly-Clark. Read the full press release on IAB’s site.

File under: IAB, online standards, research

The future of online advertising

on May 19, 2003 by Martina Comments

The future of online advertising is in applications, not in ads. This is briefly the idea expressed today by Sean Carton on ClickZ.com. He points out the advertisers using the Internet need to involve the user in new and unique experiences that one-way broadcast media can’t possibly accomplish. The topic is extremely interesting and it’s indeed one of the main field in which Adverblog.com is going to focus in the near future.

File under: advertainment, interactive ads, user experience

Nike named Advertiser of the Year

on May 18, 2003 by adverblog Comments

Nike has been recently nominated Advertiser of the Year at One Show Interactive. In its latest issue Ad Week talks about Nike’s interactive strategy and about the evolution of online advertising since its very beginning. The focus, of course, is on rich media, and in the use of interactivity and games to get consumers’ attention and loyalty.

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