Potty-Mouthed Princesses Drop F-Bombs for Feminism

Here’s an ad for discrimination that features little girls spouting the F-word while wearing princess dresses.

T-shirt company FCKH8 has the kids colourfully making statements about sexism, such as “Women are paid 23 percent less than men for the exact same fucking work” and “My aspirations in life should not be worrying about the shape of my ass.” The premise is that inequality is far more offensive than profanity. Read more…

Everyone wants a bit of Gisele #iwillwhatiwant #theonethatiwant

Supermodel Gisele Bundchen seems to be the flavour of the month, recently starring in two high profile campaigns for Chanel No.5 and Under Armour.  Both campaigns sign off with hashtags (#theonethatiwant for Chanel and #IWILLWHATIWANT for Under Armour).

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A plea from Sarah Silverman to close the gender wage gap

Sarah Silverman self declared “writer, comedian and vagina owner” is back with another provocative (NSFW) video taking on the issue of the gender wage gap. Silverman uploaded this video last week to raise awareness and offer up a few tongue in cheek solutions from gender reassignment surgery through to crowd funding the ridiculously big total amount of the wage gap : $29,811,746,430,000.

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GE & Jeff Goldblum bring back the infomercial to sell lightbulbs

Jeff Goldblum promises “successful guy lighting at normal guy prices” in this hilarious 2:10 infomercial for GE’s new connected smart bulb called Link.

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Citizen Chasing Horizons

As part of its first-ever global campaign, watchmaker Citizen worked with the Tokyo and Amsterdam offices of Wieden & Kennedy to undertake what they’re calling “an ambitious experiment to chase the horizon and endeavor to live in the same hour for as long as humanly possible.” Awesome! Read more…

The Dancing Crosswalk Signal

Can smart ideas turn a city into a better place? Traditionally, traffic stops are some of the most dangerous spots where pedestrians could get hurt from ongoing traffic, especially if they are not paying attention to the crosswalk lights. But what if we could change it so that crosswalk lights could be safer - and fun? Check out this unique signal that’s nothing short of being brilliant. Read more…

Madden NFL Giferator

The Madden GIFERATOR is a highly sophisticated NFL GIF engine. Their aggressive, bleeding edge technology fuses live NFL data with Madden NFL 15 footage to kick out real-time GIF highlights for every game, all season long. The result is an ever-growing arsenal of customisable GIFs football fans can hurl in the face of their rivals. Read more…

Think like a marketer. Behave like an entertainer. Move like a tech startup.

If you have 15 minutes to spare, this short Cannes seminar is a good way to spend it. PJ Pereira takes us backstage and shares how Pereira & O’Dell is set up to deliver true integration in their work. He presents a very simple model based on Story, Distribution, Application, and he highlights the need to integrate technique and skill sets rather than channel or format. Read more…

The DNA project - A New Kind of Musical Co-Creation

“When the DNA Project is complete, we’ll have a new kind of an album, one that you can reach into and trace each song back to its origin.” J.Viewz Read more…

Adidas Predator Boot

Pretty cool site for the new Adidas Predator boot. I’m not sure how much further these companies can push the tech on footy boots. Makes me think of toothbrushes - how much can they say about a thing that does one thing?? Anyway take a look… Read more…