RipCurl SearchGPS

The wearables race is heating up with the Rip Curl Search GPS Watch now globally available. Another way to make as brand more interesting by being useful and experiential. The Search GPS Watch lets you track your surf, register your top speed and distance and rack up your wave count in each session. As you would expect, you can sync your data to its app or website. Re-live your surfing adventure with location maps, image sharing and graphic charts. So ‘hang ten’ and afterwards showcase your session to your surfing mates on and offline. Read more…

Cannes Predictions Part 2 - What the judges say

Following up on our Cannes Predictions Part 1, I thought it would be interesting to see what some of the Cannes judges are expecting or looking for this year.  See what four of the judges have to say below.

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Get to know your breasts better : #itouchmyselfproject

By the age of 85, one in eight Australian women will be diagnosed with breast cancer. Detecting breast cancer early is the most important factor in beating this disease. The Cancer Council NSW is encouraging women to get to know their breasts better, to know what is normal for them and to participate in breast screening if they’re in the right age range.

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Cannes Predictions - Part 1

Cannes is always a bit of a lottery.  However, it’s been fun to step back and think about what themes we might see emerging this year.  You’ll find a wrap up below : Read more…

We Believe - The Australian Paralympic Commitee

In a sports mad nation, the Australian Paralympic Team is one of their most successful, but least known teams. Their governing body faced a critical funding shortfall for both the 2014 Sochi Games and Rio 2016, with much of their government and corporate funding already committed to education and talent identification. The Solution - We Believe: it takes a lot of self-belief to make it as an elite sportsperson, but for a Paralympian, that only takes you part of the way. This campaign rallied Australia behind the team, and provided a platform that could extend to Rio. Read more…

Multi Lumia Arc of Wonder

Cool use of mobile cameras. “The Multi Lumia Arc of Wonder combines smart technology to demonstrate the power of Lumia imaging, and the results are stunning” said Costas Syrmos, head of the Nokia’s creative lab. The result is a unique collection of situations that you would probably only find in New York. Read more…

Brazilian Braille Ad

A clever new online ad from McCann in Sao Paulo. The Braille ad raises awareness of the Dorina Norwill Foundation for Blind People by having the user swipe of some digital braille to reveal a message prompting them to donate. Read more…

StylePit Look Left Peeps

On a train platform is a bunch of people - check the clothing. Not a new idea but have a go for fun…

http://www.stylepit.com/lookbook/

The world stopped. Premier League’s over.

To mark the end of the Premier League in the UK season we, at Carlsberg, created a movie about the emptiness that fans feel when it’s over. Read more…

Going to Cannes? Just Uber it.

Uber is offering private jet hire from Paris to Cannes this week - just in time for the Cannes Film Festival.

It works the same way a booking a car - the option appears on your home display. The only difference if that they also give you a call just to check on how you and your friends plan on travelling.

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