It’s nice to see an emotional output for the tons of Nike+ data tracked each day in the form of a beautiful one minute animation by mcbess. As well as celebrating a great year of achievements in 2014, Nike is throwing down the challenge to make 2015 even better.
Updated: This is haunting and fun. Polar explorer Ben Saunders 1800 mile Antarctic expedition is faithfully recreated using GPS, topographic and weather data combined whilst out on the ice. A digital legacy to Scott. Enjoy Read more…
Here’s a question you may have heard before: Can technology be the sole ‘big idea’, the foundation for a whole campaign? And if so, can only technology brands run this sort of ‘tech buzzy’ campaign? The simple answer: Yes and No, respectively. Read more…
Google Outside is the new joint initiative between Google and R/GA London. The project takes search from your desktop or mobile to the real world. Or, more specifically, to 160 sites in London. The outdoor panels placed in bus shelters and subway stations provide real-time, location-based info on weather, travel and local curiosities.
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A content channel that aggregates cool, fresh, crowd-sourced content. Peoples of the internet, the Mentos community and everyone else are invited to rate weather content is fresh or not. Most of the viral stuff you have already seen is on the site plus a few you may not have seen. A fun waste of 30 minutes Read more…
I love the simplicity of this idea from New Zealand that uses a billboard to promote a real-time weather reports. The photo says it all.
Southern Comfort was one of my favorite commercials of 2012. Now the dude with the brown speedo is back with his own website (also on mobile) to help you figuring out the weather around the world. The experience isn’t really interactive, but it’s still quite amusing to see the comfortable guy always at ease no matter the weather conditions. Read more…
Tilt-shift weirdness. Uniqlo have a new weather calendar site the tells you the weather where you are in tilt-shift miniature. Kinda weird and kinda cool. I’m not sure what to make of it but I liked it and I don’t know why Maybe if it pulled tilt-shift images from instagram for each city would have been cooler? http://www.uniqlo.com/calendar/ Read more…
Uniqlo have created an app in conjunction with Japanese composer Cornelius that creates a unique way to wake up in the morning. The app automatically creates a song that contains current time, weather and day of the week. Users can choose to share a record of the time, weather and temperature at the exact moment the alarm was stopped via social media. Read more…
In winter Norway is freezing, and the weather makes it impossible to use iPad outdoors, as you cannot make the touchscreen work with gloves. In such situation, SMFB came up with a brilliant idea to launch and seed IKEA’s new catalog for iPad. The agency created and distributed a special sewing kit, called “Beröra” (which means “to touch”) that in pure IKEA style enabled Norwegians to customize their mittens and make them iPad-friendly. Read more…
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