Revolution Magazine reports 20th Century Fox has decided to celebrate its 70th anniversary with an online campaign targeting collectors and “silver surfers”. The creativity by Greenroom Digital invites surfers to explore classic movies on DVD, such as Hello Dolly! or The Comancheros, featured on a dedicated web site.
“Save yourself” is a web site created in Australia by Soap Creative to promote three 20th Century Fox’ DVD releases: The Day After Tomorrow, Alien vs. Predator and I, Robot. There is also an advergame associated to the initiative: You couldn’t ski to save yourself.
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