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Accounts of the week
Leagas Delaney has won the creative account for Blackberry. EasyJet has shortlised five agencies to handle its pan-European account: Omnicom’s AMV BBDO, Interpublic’s Lowe, WPP’s Ogilvy & Mather and Publicis’ Saatchi & Saatchi. AdAge reports Lowe’s has awarded its $315 million advertising and media business to Omnicom Group’s BBDO and OMD.
Accounts of the week
BBC World has decided to review its advertising accounts in India. Currently Euro RSCG (for creative) and The Media Edge (for media buying) are in charge. Sony is looking for a digital agency to take care of the launch of its PlayStation3. Bacardi has decided to move its Bombay Sapphire account to KSL, the same agency that plans and buys ads for its Grey Goose Vodka. Gulf Air has picked OgilvyOne to handle its interactive account and work on CRM programs.
Accounts of the week
Zed Media has won the British Telecom online media account worth 15m pounds. Wieden & Kennedy has been selected by Procter & Gable to take care of the global Eukanuba (pet food) account. AdLink will be selling ads for ViaMichelin.co.uk. Scandinavian Airlines has appointed Liquid Communications to handle its direct marketing account. Universal McCann and Mindshare have won the Telefonica account in Spain for the next three years. They will handle a budget of about 200 million Euros. Agency.com has been picked by humanitarian charity Christian Aid to handle its online account.
Interactive accounts of the week
FCBi has won the interactive account for Motorola. Cadbury Schweppes has appointed The Digital Edge (TDE) to handle its future digital campaigns for its beverages brands, Dr Pepper, 7 UP and Snapple among the others. Sony Pictures has selected Spinnaker for its digital marketing activity in the UK. British Telecom has shortlisted four agencies for its online media planning and buying account (the account was previously handled by I-Level).
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