Christmas Experiments is an advent calendar which feature digital artists from the creative coding community and their web experiments each day leading up to Christmas Enjoy. Read more…
Eventually I’m back blogging. Apologies for the long break, I promise not to disappear again! In order to be back in a “proper”, interesting way, I’ve decided to kick off December with a small project: everyday until Christmas I will be publishing a short interview (5 questions, always the same) with an Adverblog’s friend working in interactive. It’s going to be a sort of Advent calendar so to speak, with the idea of analysing in brief what has happened in 2007 and what we can expect from 2008… As usual here on Adverblog, I’ll keep the focus on Europe, but there will also be friends from all around the globe, to give you a global view on this crazy interactive world we love. Actually, the first interview is with myself… it’s not to show off, but rather to give you my point of view, so let’s start! 1) Which is the digital project that impressed you more this year and why? In my position, it’s a tricky question… I would like to answer “The Diesel Heidies”, because when I was working on the campaign I really had the feeling I was making the history of interactive marketing (and all the awards we’ve won now tell me that I maybe I was right…). However, I realize it’s not fair nor nice to be auto-referential (even if I’ve just done it, ops! also, in order to answer this question I thought it could be a good idea to browse Adverblog’s archives and look for some inspiration, but I realized this wouldn’t have been the right way to proceed… so, to cut this story short and get to the point, I will indicate the first two interactive ideas that come into my mind. If they are the first I recall, it really means they impressed me…
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy