Tag archives: advergame

Do it for Denmark! – ovulation-based travel discounts

Danish travel agency Spies are back with yet another clever take on the positive side-effects of traveling. Last time they sent two Solar Charging Dummies on holiday - one in Denmark and one in Spain to prove that the latter would be more (sexually) charged after a week in the sun. Read more…

Audi Quattro Experience

Audi set out to demonstrate the legendary road hugging capabilities of the A4 through an interactive & socially enabled installation.  Passers-by could race one of 3 miniature Audis - controlling the car via iPad.  The craft skills are incredible and the idea is really nice.  However, I was disappointed when I saw some of the real race videos that were published.  It seems that the cars regularly wipe out on the corners which is a shame given the purpose of the installation.   Read more…

Expedia Tag Me If You Can

In Australia and New Zealand Expedia has launched a Youtube-based contest that takes geo-tagging to a whole new level of fun. In Tag Me If You Can the host, Nathan Jolliffe (a local surf celebrity) travels around the world to 15 secret destinations. Every day he gives clues to participants who have to guess where he is and tag his location within 10 metres for the chance to win a cash prize.

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Could you be a medallist?

Do you feel the Olympic fever? Have you ever dreamed to be on Olympic athlete? The Guardian has just launched a funny retro advergame that allows you to see how your personal best in the 100m, 10km, 100m freestyle swim and bicycle road race compares against the all-time greats - and whether your time would have ever earned you a place on the podium. Read more…

The first advergame you can play vs. your cat

You can now play air hockey against your cat. At SXSW Purina presented a new iPad game where (human) players have to fight for a bowl of animated Friskies cat food, battling against their very own cats. The idea of advergames for cats isn’t new, as Purina launched last year the first series of tablet games for cats only, however a digital challenge between humans and cats is probably the innovation many of us have been waiting for for ages (you know this comment is meant to be ironic, don’t you?). Read more…

The TwitterScrabble advergame

Genius idea by Duval Guillaume Modem to promote Scrabble Trickster, a new game obviously inspired by the original Scrabble. For a new game based on playing with words, what better than the idea to launch a Twitter based Scrabble challenge to the social media community in Belgium? Write the highest scoring Scrabbletweet with a set of one hundred random characters. Every day the highest scoring tweet wins the board game.

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OOH advergame by BMW

Very interesting interactive campaign by BMW in South Africa. For the launch of the new 1 series car, they’ve attracted and engaged consumers with a racing game projected on buildings and scaffoldings. The fun thing is that consumers had the chance to join the game by connecting their iPad to a dedicated Facebook app. Read more…

The paper advergame

I’m a big fan of print campaigns that get interactive above and beyond QR codes. The “paper” advergame is traditional innovative idea by DDB Helskinki to promote mobile operator Sonera, who has been the first to launch a 4G mobile network. Read more…

SAS entertains delayed & bored passengers (of other carriers…)

Scandinavian Airlines just launched “The TimeKiller”, an iPhone app for all of those who don’t fly with SAS and therefore get frustrated with delayed flights and long waits at the airport. The insight is super brilliant: Scandinavian Airlines is Europe’s most punctual airline 2009 and 2010 and during July and August 2011. For all the passengers flying with other carriers the experience at the airport can be painful and definitely boring. So until the next flight (when they will choose SAS) they can kill the wait with a series of small iPhone games.

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Vodafone’s Augmented Reality Buffer Busters

The Buffer Busters are the new Ghost Busters according to Vodafone. In Germany the telcom giant has launched an augmented reality mobile application that transforms your city in a videogame arena. Starting from the brief “Vodafone is the fastest mobile network in Germany” North Kingdom created a digital story revolving around so-called Buffer Monsters that represents everything slow in your everyday surroundings.

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