Tag archives: advergame

Toshiba and the manga advergame

If you are a fan of Japanese cartoons you can’t miss this advergame launched in Japan by Toshiba. I have no idea of the products it aims to promote, but it’s fun to play and, most of all, is fun to watch & listen to. With all the animations and sound effects that accompain the gameplay, you really feel like you are watching a cartoon.

The anime characters in the game are inspired to the Yatterman series that was broadcasted in Japan back in the Seventies.

Axe, it’s hot in Rio

Advergames with a sexy touch are an habit in Axe’s online marketing strategy. The latest one comes from South America, it has been created by Lowe Mexico, but it’s based in Brazil, in the hot Rio de Janeiro. Yes, Rio is terrribly hot, and with so many beautiful girls around sweaty armpits are boys’ worst nightmare. Luckly, there is Axe Seco Ultra Focus.

A funny and strong product related concept for a nicely developed game, quite basic in its gameplay, but definitely worth generating some buzz.

via Colmeia

Supervolley Brazil

The Brazilian volley team will be surely playing for the gold at the Olympics in China and Olympikus, on of the team’s sponsors, is cashing on their popularity with the launch of an impressive 3D advergame.

Visitors are invited to create their team picking from a selection of the top Brazilian players, “cartoonized” as super athlets. Before starting the game it is also possible to decide the game uniforms and the color of the ball.

Read more…

Coke Zero and the NASCAR challenge

When I first read about this advergame on Creativity I thought it was a silly idea. But then I gave it a try, and I changed my mind. The Coke Zero Rooftop Racer is a simple, very well designed and developed game, that clearly demonstrates that the advergames era isn’t over yet.

The game is all about keeping a Coke Zero bottle “alive” and standing on top of a car in a NASCAR race. Balance the bottle and keeping the car powered at the same time to win the challenge. If you think about it, there isn’t anything cutting edge in the concept, but the game play is addictive or at least sticky, and this is enough to make it successful.

Simple (but smart) ideas always win. Kudos once again to Crispin Porter + Bogusky for the excellent work.

Can you be THE driver?

Have you got what it takes to be a Formula 1 driver? In case you’re asking yourself this question, Intel has recently launched a website that helps you finding the answer.

Developed by Hello Design the site offers a bunch of ability challenges to test your reactivity.

It’s a nice branding exercise for Intel that reinforces its association with the Formula 1 world. What I like in particular is the fact that it isn’t only a driving game, meaning that they put a bit of an effort in creating something different.

Wall-E pops!

Wall-E will debut at the end of the month in The Netherlands, and to promote it Disney & Pixar have launched a local version of the movie website working together with Jongenlui.

The site isn’t particularly cool as it looks like an old good and flat JPG, however the advergames section makes the difference with four very nicely developed games. In particular, have a look at the addictive “pop-up game”. via.

Stop The Aussie Invasion!

The advergame is extremely basic, but the idea behind is somehow amusing. Stop The Aussie Invasion challenges Kiwis to stop the invasion of Australian-owned banks that are getting more and more important in the country.

Your mission is to hit the bankers with pavlova cakes… and if you need a bank in New Zealand, Kiwibank is the answer for you. The agency behind is Total Direct.

The Volkswagen Snake

After the successful Juke Box launched last Autumn, Volkswagen and Achtung! are back with Snake. The advergame idea in itself is not as original as the previous project, but is definitely as sticky and engaging.

Dick helps us understanding the game: “The idea is simple: Volkswagen lowered the prices of its most popular models. This means Volkswagen becomes even more popular. You can discover the new prices by playing Volkswagen Snake. Each bonus you collect, reduces the price. And that of course attracts more people. But be careful, be aware of the people behind your car when going for the lowest price“.

Snake is definitely a popular game, many of us have already played for hours on a Nokia phone, however, despite the fact we might be familiar with the gaming mechanism, winning is not easy.

Interactive baseball the Japanese way

As it usually happens when I post about Japanese websites, I have no idea of the reason why they did it, I guess just for self-promotion, considering that the only brand name on the site is the one of the agency (Bascule, the same that did Axe Busters some time ago).

Is it an advergame? Probably… For sure it’s a weird visual experience about baseball, with a good art direction and remarkable usability, a characteristic that makes it quite easy to find the way around and play.

Indiana Jones LEGO version

I’m back blogging after sometime offline (too much work!!) and I know I have to meet a certain level of expectations given the long absence So here I am, presenting you an advergame I just received from Argentina, from the guys at Three Melons, who worked with LEGO US to produce an exciting piece of work.

The game it’s a platform game that features Indiana Jones in LEGO version. At first sight it looks quite simple to play, but if you want to achieve high scores than you really need to practice a lot.

The experience is very well designed and developed, and it results appealing both for LEGO and Indy fans as well as for adults and kids.