Digital advertising and marketing: only the best ideas worldwide, since 2003

Games falling in love with advertising

on June 27, 2005 by Martina Comments

The Yankee Group quoted in an article on eMarketer, predicts in-game advertising will be worth $562.5 million by 2009, while advergames will account for $312.2 million in ad revenues in 2009, compared to $83.6 million in 2004. The research also points out that from 2006 in-game advertising revenues will surpass the ones from advergaming. The numbers makes more sense if we consider that Kagan Research estimates 54 million households in the US will own at least one video game console by 2010.

File under: advergaming, advertising revenues, in game advertising

Europe’s first “advergaming” event

on July 7, 2004 by Martina Comments

Thanks to Michael, I’ve found out about this interesting event which is going to take place in London on July 20th. The Branded Content Marketing Association (BCMA) is hosting Europe�s first �Advergaming� event: �Advertising Through Games�. A panel of experts from the games and advertising industries will gather to discuss issues such as the impact of games on other media’s consumption and the potential of games as advertising. To find out more about it, I suggets having a look at the press release.

File under: advergaming, event, london

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