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Aegis expects satisfactory results this year

on July 4, 2005 by Martina Comments

Aegis Group, the owner of the independent media-buying network which includes Carat and Vizeum, said today it expects to increase its profits in 2005. Aegis didn’t show off too much enthusiasm, but confirmed this year is proving satisfactory. Americas, Central and Eastern Europe are performing particularly well, especially for what concerns research operations. Today Aegis also announced it has acquired Aztec Information System, an Australian market research firm.

File under: aegis, forecast 2005

Planner, follow the prospect online

on May 26, 2005 by Martina Comments

Aegis, the media buying agency, is reporting a significant increase in ads placed on the Internet, as alternatives to television and radio advertising. According to The Times the company expects to double its revenues from online ads, generating more than $200 million in 2005, with a rise of about $100. Consumers are changing their habits: less tv and newspapers and more Internet, so planners need to follow them online. As a lot of well known marketers use to say: listen to the customer, he will tell you what to do. If he says I don’t watch tv, I’d rather surf the Web, than advertise online and maybe also consider opening an online shop.

File under: aegis, media planner, online ads

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