Digital advertising and marketing: only the best ideas worldwide, since 2003

A smart Facebook scam for good

on March 28, 2012 by Martina Comments

Now this is an awesome viral idea: take advantage of a popular scam technique on Facebook to spread the “virus” of AIDS awareness. On December 1st, the World’s AIDS Day, popular Brazilian radio station Mix FM posted on its Facebook page two very sexy videos, featuring a gorgeous man and a very hot girl. A lot of fans were attracted to the the videos and watched them, not being aware that the videos, without their permission, were automatically publicly posted on their Facebook timeline. Read more…

File under: aids, brazil, facebook, social campaign, viral marketing

Fashion against AIDS by H&M

on May 30, 2009 by Martina Comments

In Sweden, H&M has launched a project to collect funds and drive awareness around the HIV virus. Fashion against AIDS features a special t-shirt collection designed by a series of international music artists (Tokio Hotel and Cyndi Lauper among the others).

The website is pretty straightforward, you have the celebrities and the t-shirts you can immediately buy through the online store.

Guerilla against AIDS

on December 7, 2005 by Martina Comments

To promote the use of condoms in Buenos Aires, Argentina the government covered the city’s central Obelisk with a giant pink colored condom. It was part of World AIDS day on 1st December. (thanks Joel!)

File under: aids, argentina

TBWA France: creativity against AIDS

on June 2, 2005 by Martina Comments

TBWA France against AIDS An excellent video animation tells a story about women, love and Aids. Maybe a little bit too long, but extremely well done. Sorry but I had to remove the video, since I was running out of bandwidth with my hosting provider

File under: aids, tbwa france, video animation

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