From Singapore another brand which looks for alternatives to full Flash websites: it’s Tiger Beer, which also decided to opt for Ajax scripting. As Valerie explained me, ARC Singapore has recently developed a new website whose structure is based on Ajax, and allows content to be more easily visualized in the countries where Tiger is concentrating its efforts (Thailand, Vietnam, Malaysia and Singapore). Flash hasn’t disappeared, but it’s no longer the main technology used, and the result is still appealing, even if the graphic style is not one of my favourites.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy