Tag archives: ambient marketing

The Little Guy Inside the ATM

From Peru, a smart creative idea to get people’s attention on a problem that affects seven out of ten children in the country: illiteracy. A man was placed inside an ATM machine to deliver the message in one of the moments when people is simply forced to read what’s on the screen. At the same time they also made it possible to make an immediate donation to the BBVA Foundation’s Reading is Being program. Read more…

The MINI Store

From store to test drive in zero seconds. The idea is simple: to sell a MINI what you need is just a MINI. So why setting up an expensive retail store, when you can have ten or more mobile stores that drive around Paris and take consumers on to immediate test drives? The mobile stores can reach any location in the center of Paris, and engage consumers directly, without waiting for them to walk into brick & mortar MINI store. Read more…

How Target took over Fashion Week with a 25ft puppet

I love this creative way in to promote the Missoni for Target collaboration.  As I started to watch the casestudy  I thought “Oh no, here we go, the creation of another fake mysterious online personality…” — but instead Mother New York delights us with a 25ft blogging, tweeting puppet who made a larger than life impression in New York during fashion week.  Watch the video and meet Little Marina and learn about her adventures in New York.

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Prometheus and the phantom subway station

We saw subway cars coming back from the past, we saw subway stations transformed into football stadiums, but we never saw anything like a “ghost station” coming back to life to promote a movie. Well, if you’re in Paris until May 25th travel on the Metro line 9 (direction Pont de Sèvres) you will be able to see Saint-Martin station (closed since 1939) hosting an advertising installation for Ridley Scott’s Prometheus. Read more…

IKEA’s surprise chemical toilet

Usually public toilets, and chemical toilets in particular, never reserve nice surprises. You get in, and you try to get out as soon as possible. But the story of this chemical toilet installed in Milan during the recent Design Week is different. It’s an IKEA toilet or, better, it’s a gateway to the IKEA world. Check out this fantastic ambient marketing idea to promote IKEA’s bathrooms line. Read more…

The Waiting Time Experiment

In Germany, but also everywhere in the world, a lot of patients have to face a very long waiting time before receiving the organ donation that will save their life. In order to catch public opinion attention around the lack of organ donors, the association Fürs Leben (For Life) has created a strong, impactful and I would say controversial ambient marketing action. They have put Michael Stapf, a young man in dialysis who has been waiting for seven years to receive a kidney, on a platform in Frankfurt’s train station, with all the medical equipment that is unfortunately part of his life. Read more…

The McDonald’s timetable

From Poland, a smart campaign by McDonald’s where the promo message is integrated in the train station timetables. How much time have you got before your train leaves? Did you just get delayed by 20 minutes? Perfect, this gives you time to enjoy a Cheeseburger and some fries. Read more…

Dunkin’ Donuts Flavor Radio

From South Korea, a jaw dropping campaign that mixes radio, ambient and a (not so light) touch of Big Brother. In order to increase awareness of Dunkin’ Donuts as a coffee brand and drive traffic to the stores, coffee aroma atomizers got installed on commuters buses in Seoul. The machines were triggered every time the Dunkin’ Donuts radio ad was played, releasing in the air a light coffee aroma to reinforce the sensory connection and experience with the brand. Read more…

Buy chocolate with a good deed

Sweet idea made in Denmark: a store where you can purchase chocolate not with cash or credit cards, but just with the promise of a generous deed toward a person you care for. The Anthon Berg Generous Store, a chocolate pop-up store in the center of Copenhagen opened its doors last month to remind people how sweet and meaningful it is to give chocolate to the people we love. Read more…

Playstation Metro domination

Let’s talk media for once. For the launch of the new Playstation Vita portable gaming device TBWA Brussels created an impressive metro domination, transforming the Louise station in the Belgian capital into a football stadium with grass, dug-outs, a euphoric coach and a complete soccer team. The initiative is part of the “The World is in Play” campaign and the creative execution seems to have engaged and amused people quite a lot. However, in my opinion, media is the most interesting aspect of this activation. Read more…