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Tag archives: ambient marketing
The Howling Football
This year you will hear often about Ukraine. The European Football Championship will kick off in a few months, and brands are already getting ready to win their battle on the advertising pitch. However brands are not the only ones who want to grab people’s attention. A German non-governmental organization for example, has a battle to win way before June. In Ukraine a lot of street dogs and cats have started being killed to make the country “cleaner” and ready to welcome hundred thousands of football tourists. Read more…
The Durex Fortune Teller
Talking about sex in Taiwan still seems to be a cultural taboo. So for a brand like Durex giving away samples and increasing product as well as safe sex awareness has always been a big challenge. But there is another interesting cultural insight: Taiwanese people frequently visit fortune-tellers to get opinions of their fate in wealth, health and especially love. With this in mind Ogilvy came up with a smart idea: Xerud - The Lover’s Fortune Teller.
Boardwalk Empire takes over the NYC subway
Anybody can take over a bus, a tram or even metro car and customize it with its brand and campaign message. But not everybody can actually come up with the idea of replacing a subway train with a vintage 1920s train to recreate the mood and the atmosphere of a TV series that is set at that time. The idea is brilliant as the advertising media also becomes the “vehicle” for a consumer experience.
The Ariel Fashion Shoot
Aim, stain, win. Three words to define this amusing interactive ambient campaign by Ariel, not exactly the coolest brand on earth, but surely among the uncool brands that do a great work with unconventional marketing ideas to attract consumers’ attention. This campaign comes from Sweden and was executed in downtown Stockholm at the Central train station just a few weeks ago. The idea is pretty cool, it’s an advergame with targets & effects in the real world.
The LivingSocial Taxi
Taxis are becoming a great media for unexpected cool advertising. Look at what happened in London, where an everyday taxi was converted it into a surprise LivingSocial experience. Read more…
The Honesty Experiments
Australians are honest, and they deserve an honest credit card. To prove the first part of the statement Australian bank NAB conducted a series of “honesty experiments” and published the results on Youtube. For example, what would you do if you saw a stranger drop money in the street? Or, if you dropped your wallet in a public place what are the odds you’d get it back? Read more…
Tesco’s subway virtual store
Ambient marketing meets mobile commerce. This project coming from Korea is awesome. It’s an award winning campaign and a case-study to be analyzed by sociologists at the same time! In South Korea people spend a lot of time commuting and they don’t really have much time (nor will) for super market shopping. So, here is the idea: Tesco (Homeplus in Korea) created a virtual store in the subway where commuters can buy their groceries out of a virtual wall.
Coca-Cola The Friendship Machine
Cannes and any other advertising award always generates a lot of buzz on whether or not the best creativity has been really identified and awarded. Of course everybody has a personal opinion and point of view. So we are not here to discuss whether the jurors in Cannes got it right or wrong. Our pragmatic and objective-wanna-be point of view is that Cannes gives us the chance to be exposed to a lot of great ideas. So, in the spirit of Adverblog, in the next few days we will feature a series of campaigns that have been presented in Cannes. They might not be the winners. Just our favorites. Read more…
MTV Music Chopsticks
Pretty cool and smart ambient marketing campaign by MTV in Brazil. Most people just can’t help playing with the chopsticks while their wait for their food…
Sexy Otto knocks at your door
Via A/D Goodness a clever door-to-door marketing campaign for Otto, a huge mail-order company in Germany (and Benelux, I think). A sticker featuring model Eva Padberg, Otto’s catalogue and the order number, was attached to the spyhole of thousands of houses around Germany. Several people say this ad is very similar to the Pizza Voyeur who won Cannes this year. Ok, it was done before… So to us, I mean us working in advertising, it doesn’t look that innovative. But I don’t think this is the point. As a consumer I would feel surprised and curious to find such an ad attached to my door. Yes, it’s intrusive, but less than the dozen of leaflets we receive in our (offline mailboxes everyday. Also, what it shares with the Papa Johns campaign is not the creative concept, but the use of media, so what’s the problem with this? What do you think?
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