Digital advertising and marketing: only the best ideas worldwide, since 2003

Guerilla against AIDS

on December 7, 2005 by Martina Comments

To promote the use of condoms in Buenos Aires, Argentina the government covered the city’s central Obelisk with a giant pink colored condom. It was part of World AIDS day on 1st December. (thanks Joel!)

File under: aids, argentina

The new Renault Kangoo

on November 7, 2005 by Martina Comments

Lowe Argentina for Renault Kangoo Express.

File under: argentina, renault kangoo express

Axe and the nun

on September 26, 2005 by Martina Comments

VegaOlmosPonce/APL for Axe (Argentina). Clio award winner in 2000.

File under: argentina, axe, VegaOlmosPonce/APL

Suzuki: details create the personality

on June 30, 2005 by Martina Comments

Cravero Lanis for Suzuki Fun - General Motors (Argentina 2005). The copy says: “Details create the personality. Personalize your Suzuki Fun“.

File under: argentina, personality, print advertising, suzuki

Chevrolet and your style

on June 28, 2005 by Martina Comments

In Argentina Chevrolet has launched an integrated campaign to target young adults. Adlatina (free reg.) reports MRM Partners has created a promotion which starts with the distribution of postcards in popular bars and restaurants in Buenos Aires and ends with a sort of interactive game on a dedicated microsite. The competition challenges visitors to build up a character that best reflects their personality using the available styles. As usual, iPod are the prizes. Probably (and hopefully) the offline campaign looks nicer than its online version.

File under: argentina, chevrolet

Don’t cry for me Argentina

on June 8, 2005 by Martina Comments

Details matter (the tiny copy says: water resistant). Quintana Comunicación for Olympus (Argentina).

File under: argentina, digital camera, olympus

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