Digital advertising and marketing: only the best ideas worldwide, since 2003
Tag archives: asia
Tesco’s subway virtual store
Ambient marketing meets mobile commerce. This project coming from Korea is awesome. It’s an award winning campaign and a case-study to be analyzed by sociologists at the same time! In South Korea people spend a lot of time commuting and they don’t really have much time (nor will) for super market shopping. So, here is the idea: Tesco (Homeplus in Korea) created a virtual store in the subway where commuters can buy their groceries out of a virtual wall.
The Shisheido Manga
In Japan, Shisheido has launched a website featuring an interactive manga to connect with its young consumers. It’s a kind of a weird experience for a Western European consumer as I am, but it’s pretty interesting to see how beauty communication changes from country to country.
To me, it’s quite unusual to see a website for a beauty product without a single photo but again, it’s a good lesson to learn. For global brands one size (one tone of voice/visual style) doesn’t fit all.
Korean portals unite
You might have heard the news already, last Saturday the former Korean president committed suicide. All major Korean portals and search sites have temporarily changed their design and colour. Imagine them doing that in UK or US. NOT. http://kr.yahoo.com/
Drag & drop shopping
If you are looking for some inspiration to build a cool e-shopping interface, you should definitely have a look at this Japanese website.
Hoop is a multi-brand online store that is trying to replicate digitally the gestures of offline shopping. You browse the racks like you would do in brick & mortar store, and when you decide to purchase something you simply drag and drop it from one rack to another.
HP wakes up your feelings
HP is online in Asia with a new campaign to promote its personal computers range. The experience on the site is very flashy and definitely a bit weird with a voice over that takes us around.
As the agency explains in the note they sent me, based on the insight that”‘in the course of our daily lives, we have lost touch with the feelings that have made us feel most alive”, the site focuses on awakening human emotions that have lapsed into disuse over the years.
Sony Ericsson multiple personality
In Japan, Sony Ericsson has launched a new phone with changeable colored covers and of course there is a website to support it. Have a look because the anmations on the homepage are very beautiful and inspiring (for designers).
Smart design & drive
In Japan Smart has launched an online project where it invites users to design their ideal Smart.
At first sight the website reminds of a project MINI did a few years ago, when they asked consumers to design the cover of their ideal MINI car. However taking a further look you realise there is more to discover and enjoy. Nothing really innovative, I have to say, but definitely something nice to discover on a website by a brand like Smart.
Playing with the concept of a Smart small like a toy the website allows you not only to “pimp” your Smart but also to drive it around the screen and play an advergame with it. Again, nothing really new nor special, but I still believe that, even if you haven’t got a brand new idea, you can still do things well and create a web project that is consistent with your brand and capable of creating an interaction with your product. After all, over 10000 Smart designed by the users aren’t a bad result at all. The agencies behind the project are TYO Interactive Design and Kyucon.
Silicon Commander
Intel Hong Kong, via MRM has built a pretty cool online game. Step into a futuristic era where technology is all-encompassing and Silicon is the lifeblood for any and all operations. You are the Superuser… An administrator holding unlimited access privileges within your base of operations, the Domain. Your mission? From your Control Center, you command a fleet of intelligent robots known as Clients who gather Silicon and help you do battle. Some are enabled with advanced technology giving you enhanced manageability, improved security and better performance. Agents of Chaos, including viruses, hackers and spyware are targeting your Clients and affecting your daily routines. Do you have the IT know-how and managerial skills to handle your fleet, control your budget and maximize productivity to gather more Silicon than the competition? I didn’t but had a lot of fun giving it a go.
Unravel Tiger’s secret
Via Contagious, I’ve found out Tiger: unravel the secret, an impressive advertising project by Leo Burnett Singapore for the new Tiger beer campaign. Tiger: unravel the secret is a short movie which investigates the past and the secret of Tiger beer success.
HP blogs with the National Geographic Channel
HP Asia Pacific and The National Geographic Channel are “On the trail of Zheng He” with Ong Boon Kiat, a tech journalist, blogging on the travel and the making of the documentary. Marketing Magazine reports Arc Worldwide has created an interactive screensaver which allows users to follow the journey. The idea is to target online users interested in travel, geography and photography, with an application grabbing live feeds when Ong posts new entries on his blog. The screensaver also allows users to enjoy the pictures captured with hp Digital Photography products, used by the documentary staff. Tag: blog marketing
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