Tag archives: australia

Expedia Tag Me If You Can

In Australia and New Zealand Expedia has launched a Youtube-based contest that takes geo-tagging to a whole new level of fun. In Tag Me If You Can the host, Nathan Jolliffe (a local surf celebrity) travels around the world to 15 secret destinations. Every day he gives clues to participants who have to guess where he is and tag his location within 10 metres for the chance to win a cash prize.

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XXXX Beer and Mates Paradise

Your own private island hang-out with your mates. XXXX GOLD beer today announced it has acquired a 15-acre island on the Southern Great Barrier Reef, Australia – called ‘XXXX Island’. Designed to be the ultimate destination for mates’ trips away, XXXX Island will offer Aussies the chance to experience what XXXX GOLD terms the ‘good life’ – a relaxing few days where you can do as little, or as much, as you want with activities including fishing, touch footy, beach cricket, swimming in the ocean or simply barbecuing the catch of the day with a beer in hand. I want to go there!!! Read more…

IKEA Introduces Nursery for Men

Men with short retail attention span and shopping-averse men in Australia have now a solution to escape the pains of weekend shopping at Ikea. And it’s Ikea itself proposing a solution: it’s called Manland and it’s a day-care for husbands and boyfriends who want to take a break from the shopping. The space works exactly like the play-space for kids, wiht a dedicated area in the store offering free hot dogs, Xbox consoles, pinball machines and nonstop sports action on TV.

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Levi’s Roadwear, maps & denim

BBH Asia Pacific has created an interesting website for Levi’s. Using Google Maps they turned denims into continents you can navigate. Moving from city to city you can discover a beautiful illustration overlaying the collection and unveil nonsense stories of a fictional (?) rock band. Read more…

Cool New Nike Shox Print Ads

These Nike SHOX Posters ran in Footlocker stores in Australia. Pretty nice art direction. Read more…

Braveheart style TVCs never go out of fashion

Get rid of ugly furniture. Take a risk, fight against boring interiors, experiment with Ikea. Epic and amusing TVC made in Australia by The Monkeys. Read more…

The Honesty Experiments

Australians are honest, and they deserve an honest credit card. To prove the first part of the statement Australian bank NAB conducted a series of “honesty experiments” and published the results on Youtube. For example, what would you do if you saw a stranger drop money in the street? Or, if you dropped your wallet in a public place what are the odds you’d get it back? Read more…

Australia’s Interactive Census Infographic

Nice way to get people to understand what a Census is. On Tuesday August 9, Australia is having a Census. But what does a Census really mean for Australia, and why is it important? I just found out that Australia’s population is only 0.3% of the world’s population… I feel small now

The Australian Bureau of Statistics takes some of the data from the last Census - conducted in 2006 - and turns it into a simple interactive movie, to show just a few of the interesting things that the Census can tell us about Australia’s people and population.

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Mastercard Witness History

A sweet social project from Australia that celebrates the upcoming Rugby World Cup 2011. Where were you when the history of rugby was made? Read more…

Interview Series V21: Michael Hill

Back with the interviews today. Very glad to chat with Michael Hill, Founder and CEO at holler, a multi-award winning digital agency based in Sydney.

Q1. What is the number one thing about your job that gets you out of bed in the morning?

New Work. Or the possibility of new work. Our industry moves so quickly that we are constantly shifting and changing what we offer, chasing the tail of consumer behaviour. I’m not sure we’ll ever catch up but it’s pretty fun trying. In many ways it’s also a vanity thing I guess. The thought of creating something truly useful to our audience, and enviable by my peers is what drives me.

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