Digital advertising and marketing: only the best ideas worldwide, since 2003

You couldn’t ski to save yourself

on October 8, 2004 by Martina Comments

“Save yourself” is a web site created in Australia by Soap Creative to promote three 20th Century Fox’ DVD releases: The Day After Tomorrow, Alien vs. Predator and I, Robot. There is also an advergame associated to the initiative: You couldn’t ski to save yourself.

File under: 20th Century Fox, australia

The Big Brother gets it wrong

on July 7, 2004 by Martina Comments

Nobody is perfect, not even the Australian Big Brother who suffered an SMS voting mistake. The wrong person was kicked out of the house and then re-admitted once the error was recognized. The correct contestant will be evicted later this week.

File under: australia, big brother, mistake

Money is ringing

on June 11, 2004 by Martina Comments

The ringtones market is growing and growing, no matter the continent you are in. The latest article about the ringtones business has been published in Australia, on the Herald Sun where a special top 20 chart of the most popular mobile is expected to take off soon. Australians now send more than 4 billion SMS messages a year (which means about 300 for each subscriber), while teenagers spend up to 9$ to download their favourite ringtones. To learn more about the Australian mobile market you can also read this article on the same online publication.

File under: australia, growing business, ringtones

Australia’s marketing push

on May 26, 2004 by Martina Comments

The Australian Tourist Commission has decided to invest �150m in global marketing push. They have redesigned the web site australia.com to support the campaign’s claim “Life in a Different Light”. Brand Republic provides further information about the brand’s relaunch which takes advantage of tv and interactive advertising.

File under: australia, marketing push

Pepsi & Apple: let’s do it again

on May 24, 2004 by Martina Comments

Despite the failure of their first co-marketing initiative, Apple and Pepsi have decided to do it again. This time instead of the US, they have decided to target the Australian market with a campaign supported by mobile phones. As Macworld UK reports, Australian Pepsi drinkers with a cell phone, can enter the competition via SMS and win an iPod an hour for six weeks.

File under: apple, australia, ipod, pepsi

Australian online ad market growing

on April 11, 2004 by Martina Comments

The Australian online advertising market grew 41 percent in 2003. According to a new report, the finance industry was the top spender, followed by recruitment. In an article, News Australia provides full numbers and details about the research.

File under: australia, online advertising

Australia: online advertising on the rise

on January 21, 2004 by Martina Comments

News.com.au reports Internet advertising in Australia is regaining credibility. According to a survey released by Roy Morgan and online internet group Emitch, advertisers expect to spend 6 per cent of their total advertising budget online in 2004, up from 4 per cent last year.

File under: australia, online advertising credibility

Virgin Money running for the gold

on October 9, 2003 by Martina Comments

The Australian Awwwards will be assigned next month. In the meantime the names of the shortlisted campaigns have been announced. You can have a look at them here. Virgin Money with the campaign for the Virgin Credit Card Launch will be running in for different campaigns. On the agency’s (NetX) Web site the showcase shows both the online and the offline creative. The offline, as Sean Patrick Ganann, creative director at NetX kindly clarified, has been created by iLeo.

File under: australia, awwwards, virgin credit card campaign

McDonald’s ‘Cool Train’: a successful wireless campaign

on August 25, 2003 by Martina Comments

McDonald�s �Cool Train� developed by Tribal DDB Sidney has won two awards at Mobile Marketing Association Awards held last month in Sydney. Tribal DDB won the major award for �Best Use with Radio� and won the Highly Commended award in the overall �Best Integrated� category. As explained on the agency

File under: australia, brand interaction, mcdonald's, mobile marketing

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