Tag archives: automotive

Is TV advertising also moving real time?

It’s starting to look like the real time marketing trend may be spilling out of social media and making it’s way into TV advertising.  Ford has responded to the controversial Cadillac “Poolside” TVC with a parody called “Upside” (You can get more detail about it on adweek here)

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Audi Quattro Experience

Audi set out to demonstrate the legendary road hugging capabilities of the A4 through an interactive & socially enabled installation.  Passers-by could race one of 3 miniature Audis - controlling the car via iPad.  The craft skills are incredible and the idea is really nice.  However, I was disappointed when I saw some of the real race videos that were published.  It seems that the cars regularly wipe out on the corners which is a shame given the purpose of the installation.   Read more…

Audi Spheres: Showcasing The Future

Audi set out to show off their future brand ambitions through an experiential marketing installation in Copenhagen which they called the Audi Spheres.

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MINI: Fan the flame

MINI is running an interesting live Facebook campaign, in which one fan can win an actual MINI Countryman. They’ve placed the car on a populair Motorshow in Brussels, only hanging on a rope. When you like MINI, you’ll get a shot of fire to burn that rope - when it breaks, the car is yours.

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Volkswagen Test Drive for a date

Statistics show that driving a Polo GTI makes you 23.6% more attractive. So Volkswagen offers you the possibility to apply for a “date” drive to impress your lady and improve your chances of scoring… There is a “techno” website where you can apply to get your test drive for the date. Read more…

Do you believe in creative coincidences?

Usually when I see two ads that look very very similar I never think it’s a coincidence. But this time I really don’t know what to think. I posted the Renault TVC a few days ago. And now I’ve just been sent a Nissan spot that looks exactly the same. Same insight, same creativity and same release date.

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Renault, time to move on to electric cars

Fantastic 1 minute commercial by Publicis Conseil to present the Renault electric cars series. Love the scene with the woman in the kitchen who activates the mixer like a chain saw! Read more…

Kia’s alternative check-ins. When the Place is a Car

Interesting use of Facebook Places by Kia Motors in Sweden (the agency is BerntzonBylund). Instead of asking people to check in at the Kia dealers, they asked them to “check in” at different Kia car models. 25 people were invited to do so, and with their check ins they spread the voice to 4500 people in one day. Read more…

Fiat 500 by Diesel

Christmas is coming, and you might want to offer something special to your relatives or friends, but of course going shopping in the crowded shops is a chore. Why not getting the limited edition of the Fiat 500 by Diesel ? Only 10,000 units of this car designed by Fiat and the fashion label Diesel, are being made available worldwide. You can configure and order it exclusively on the English website here.

This cool e-marketing association would have certainly deserved more content and online materials. Nevertheless, I suggest we launch a subscription to offer one to Martina !

The Audi truth

In the United States, Audi is online since the beginning of the year with a project called Truth in Engineering, a virtual showcase of all its models with a strong luxury touch.

The latest mini-site of the series, has gone live recently, and is dedicated to the A4 model. Althought it is a very corporate (boring) site (if you aren’t specifically interested it in the car) I like it because of its autoplay system for navigation.

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