Digital advertising and marketing: only the best ideas worldwide, since 2003

‘Cat in the Hat’ best rich media

on June 25, 2004 by Martina Comments

MasterCard International’s campaign launched in conjunction with Universal Pictures’ holiday blockbuster, Cat in the Hat, has won top honors in Web Marketing Association’s 2004 Internet Advertising Competition. The press release explains the banner campaign’s “Eyeblaster” unit received response rates over twice the industry average for floating Eyeblaster ads and nearly 21 times higher than the overall campaign response rates. The banner has been developed by IconNicholson.

File under: award, cat in the hat, mastercard

Benetton winning online communication

on April 7, 2004 by Martina Comments

Benetton has won the Investor Relations Best Practice European Website Award assigned by the Investor Relations Society, Europe’s leading professional body for investor relations practitioners. As explained in the press release the he main features of the /www.benetton.com/investors website are Benetton stock quotes in Milan, Frankfurt and New York reported with just 10 minutes’ delay, investment calculator, benchmark table information, sophisticated interactive charts, and a comprehensive archive of past financial statements, half-year and quarterly reports, press releases and past presentations.

File under: award, benetton, best web site, investor relations

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