In China, Bayer has recently launched a website to promote its Saridon medicine usually prescribed to fight headache.
Of course language is an issue but I found the project interesting both for its tone of voice and, more in general, for the same use of the web for pharmaceutical marketing which sounded (at least to me) pretty new.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy