Digital advertising and marketing: only the best ideas worldwide, since 2003

BBC ready to start selling online advertising spaces

on July 18, 2005 by Martina Comments

Revenue, revenue, revenue. The BBC is not immune from the money attraction, and is about to start selling advertising spaces on its website, but only to overseas visitors. In an interview published today on The Guardian Ashley Highfield, director of new media and technology explains the BBC is getting ready to start selling downloads of popular programs over the Internet. Since almost half of the traffic bbc.co.uk gets comes from abroad (22.8 million of the website’s 48.1 million average monthly users) and the technology now allows much more precise geotargeting, the UK media giant is also considering to add ads to elements of its website, to be displayed when overseas users visit the pages.

File under: advertising spaces, bbc, online advertising

The new Doctor Who in an advergame

on May 26, 2005 by Martina Comments

New Media Collective has created an advergame for the BBC to promote the new “Doctor Who” series currently on air. Digital Bulletin says the game is attracting players from all around the world, providing an amazing feedback both to the Tv channel and to the agency behind it. If you want to give it a try, this is the link.

File under: bbc, doctor who, online game

Xmas push for BBC’s digital radio

on November 24, 2004 by Martina Comments

Digital-Lifestyles.info reports thee BBC will be launching a multi-format campaign to promote Digital Radio. The ads, created by Fallon, will run until Christmas on tv, radio and the Internet.

File under: bbc, digital radio, fallon

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