Tag archives: BBDO

GE & Jeff Goldblum bring back the infomercial to sell lightbulbs

Jeff Goldblum promises “successful guy lighting at normal guy prices” in this hilarious 2:10 infomercial for GE’s new connected smart bulb called Link.

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20 guys wax below the belt to help save your nuts

Testicular cancer is the most prevalent form of cancer for males between the ages of 15-29 but it is also the most treatable if caught early. Despite that, awareness of testicular cancer is low - hopefully this will change.

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Unbelievable Bus Shelter

Pepsi Max freaked out waiting bus passengers with these ‘unbelievable’ events happening right next to them. Say no more, watch the film. Read more…

#lowesfixinsix - a perfect use of Vine

So many brands try to jump onto a new platform without really having a strong idea behind it. I love how Lowe’s have used Vine to bring something interesting and useful to consumers which is truly inspired by Vine (rather than forced onto Vine).  It’s quite incredible to see what you can fit into a six second film!

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The art of sushi: lasercut design nori

Product innovation meets branding in this incredible project made in Japan. IS&BBDO has created a series of laser-cut seaweed for rolling sushi. The client is Umino Seaweed Shop, who is now selling five designs inspired to elements of the Japanese symbolism like, for example, cherry blossoms and tortoise shells. Read more…

Smart Argentina: a car inside Twitter

A smart one, for Smart in Argentina. Using tweets as animation frames, and asking people to scroll down their Twitter page, Smart showed their car fits in every tiny space, even in a Twitter timeline.

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Fire and flames

BBDO Austria for Bayer Levitra. Brings back fire and flames.

BMW Italy: new campaign, old mistakes

In Italy BMW, is presenting its Serie 3 with a Tv spot directed by Spike Lee (D’Adda, Lorenzini, Vigorelli, BBDO is the agency) and an online campaign which takes advantage of (rather intrusive) video ads. The video ads present exactly the same spot aired on TV, which is a nice spot, but is not really the kind of ad you’d like to watch online. The second disappointment is when you click on the banner: you are taken to the BMW Serie 3 website where your only option is to register in order to access the content. I’ve tried to fill the form, but there are just too many personal info you need to provide, I got annoyed and preferred to leave. I wonder how many people actually registered without even knowing the kind of content they will be getting…

The advertising future is mobile

The Guardian reports the opinion of Andrew Robertson, recently appointed CEO of BBDO agencies’ network, who believes mobile phones will soon start playing a key role in advertising. The article also quotes a BBDO report which found out consumers would give up their television sets before sacrificing their mobile phones or home computers. I don’t know whether this is an imitation effect, or the advertising agencies are really starting taking mobile marketing seriously, but as a matter of fact last week everybody come out last week with statements about the importance of being mobile. I’ve already posted that Foote Cone & Belding which signed a deal with NeoMedia Technologies to develop mobile marketing campaigns. Now I’ve also found on New Media Age (reg. req.) that the boss of WPP Group, “Sir” Sir Martin Sorrell has sent out a formal request for proposals (RFP) to find a global mobile marketing partner.