Tag archives: BBH London

British Airways & MINI Olympic symphonies

Nice little interactive project by BBH London for British Airways. All the tweets, posts and messages that British fans share to support home athletes at the Olympics are compiled creating a sound wave that shows the amount of social buzz throughout the day. An interactive symphony is played, and the music shows a crescendo when the social conversation gets louder and, viceversa, slows down when fans become more quiet . Read more…

How to look your best the morning after

Ever went to YouTube for tips and instructions? From using software to cooking and fixing things, instructional videos by everyday people have become our inspiration and indispensable helpers. Lauren Luke for example is one of YouTube’s stars when it comes to all things make up. And BBH London have done a clever collaboration with her to raise awareness for a charity. Read more…

Axe: new generation boyfriends

I love the new global campaign for Axe Shower Gel created by BBH London. For once the usual sexist Axe approach (which, to be honest, sometimes I do find amusing) is replaced by the “celebration” of a new generation of boyfriends willing to do anything to please their girlfriends and conquer their hearts (yes, I’m being sarcastic). Of course the girls are portrayed in a stereotyped and extreme way (basically they are all rather bitchy in their own way) but I still think that, in the end the sense of humor in the five commercials prevails, and gives justice more to nowadays’ strong personality girls than to the Axe men.

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The Guardian & the Three Little Pigs

British newspaper The Guardian is out with a major campaign to promote the concept of open journalism across media. The point of view chosen to deliver the message is absolutely surprising and fantastic. BBH London created an ad based on the Three Little Pigs, envisioning how the paper would cover the story of the pigs’ arrest for killing the Big Bad Wolf. Read more…