AXE Canada just released a new commercial to promote the exclusive ‘AXE Cottage’. As we can see on the website, this cottage is full of women, but there’s a lack of men. And that’s where the AXE buyer comes in. He can win a trip to the cottage, together with his buddies, and help all these lovely ladies out. Nice!
In France, Maybelline has launched a series of “beauty podcasts” featuring tips to get a perfect make-up. The podcast marketing effort is divided in two parts: a weekly video to download for the new iPod and a “traditional” audio podcasts section sharing make-up suggestions by Max Delorme (who?). [news via iPub]
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy