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Tag archives: behavioural economics
Granny Call Centre is back again
Today (February 7th) is National Sweater Day in Canada and WWF & John St have brought back the Granny Call Centre. We wrote about last year’s edition. What I like about this campaign is the use of digital & social media to drive engagement through a very low tech technology… a phone call with a Granny.
Guitar Pee - wee make music
Billboard Brasil brought its slogan Music can come from anywhere to life with this installation that turns a ‘physical need’ into a guitar solo. ”Guitar Pee” recently toured select bars in Sao Paulo.
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