Digital advertising and marketing: only the best ideas worldwide, since 2003

Havana Club: success via email

on April 25, 2005 by Martina Comments

In Belgium Barnes & Richardson developed last year an email marketing campaign for

File under: belgium, email marketing, havana club

Fanta: Ice, Lemon and jokes

on April 7, 2005 by Martina Comments

Fanta is running a viral campaign in Belgium through a microsite connected to its IcyLemon brand. The idea, developed by Ogilvy Interactive, has been launched on MSN on April 1st, and includes a series of advertainment jokes to engage friends with.

File under: belgium, fanta, jokes

Colt: the perfect rendez-vous is online

on February 23, 2005 by Martina Comments

The new Mitsubishi Colt is promoted in Belgium with an emotional touch, which reminds the LoveMarks concept introduced by Saatchi & Saatchi. Digimedia (in Dutch) reports the agencies Hypervision and Tequila have worked together to create the campaign which takes advantage of the Internet as well as of Tv advertising. Online the new Colt CZ3 is promoted with a dedicated section on the dating site Rendez Vous, to stress the seductive character of the new car. The microsite also feature a competition to win “a perfect rendez-vous” with the new Colt CZ3. Singles as well as engaged people are invited to enter the contest, the Colt CZ3 says she isn’t jealous.

File under: belgium, colt, mitsubishi

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