I’d like to share with you an online project we are currently running here in Italy. This year we are going to have two Italian Nike players in the NBA, so we’ve decided to celebrate them and allow two of their fans to fly to the US and attend the match Toronto vs Golden State (the teams where “our” players play).
First of all, when you get on the site you have to decide if you support Bargnani or Belinelli. Then you face four challenges, that mix user generated content, an advergame and basketball knowledge.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy