Tag archives: best buy 3d

Augmented reality shopping

In the US Best Buy has just launched Best Buy in 3D, an augmented reality application that allows users to see in 3D the products advertised on the retailer weekly publication.

I don’t have a webcam (as you can see from the brilliant message below) so I cannot test it and appreciate its features. However I find augmented reality shopping very cool for an ecommerce website, where you have to do your best to make people “feel” and “touch” the product. If there is not e-commerce module attached, and the consumers in the end has to visit a store to purchase the good, then I’m not so sure an AR application real value is worth the effort (both for the retailer and for the consumer).