Digital advertising and marketing: only the best ideas worldwide, since 2003
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Carlsberg cinema experiment
Probably inspired by the fun and successful Heineken Champions League activation last year, Carlsberg just tricked innocent couples in a cinema in Brussels. Will they enter the theater, filled with angry bikers?
New technology, vintage ads
Vintage style poster advertising meets social networks and emerging technologies. I love this project by Lost at E Minor where illustrators created a series of vintage ads for Kindle, Facebook, Youtube and Segway. What I like in particular is the idea that it really feels like these products & services have been with us forever.
IKEA Introduces Nursery for Men
Men with short retail attention span and shopping-averse men in Australia have now a solution to escape the pains of weekend shopping at Ikea. And it’s Ikea itself proposing a solution: it’s called Manland and it’s a day-care for husbands and boyfriends who want to take a break from the shopping. The space works exactly like the play-space for kids, wiht a dedicated area in the store offering free hot dogs, Xbox consoles, pinball machines and nonstop sports action on TV.
Wasting Water is weird. And creepy
Do you realize how much water you waste in your daily or weekly activities? No, I bet you don’t realize it. And neither did I. At least until I watched these weird and slightly creepy yet effective videos by The Shelton Group. The campaign is actually called Wasting Water is Weird, and is made out of three TVC, a website and of course a Facebook page and a Twitter account where the creepy guy shares tips to save water.
KLM Live Reply: 140 characters, 140 KLM employees
To show the world its commitment to deliver a quick and personal replies to consumers who get in touch via social media, the Dutch carrier has come up with a sweet idea: 140 characters, 140 KLM employees. Normal Facebook and Twitter typed responses have been replaced with a living alphabet made up of 140 KLM employees.
The T-Mobile’s Candid Camera
T-Mobile is out with a new unconventional campaign. Once again, more than the offline action itself, it’s the TVC like a “recap” video of the action that is aimed to generate word of mouth and awareness.
The concept to communicate here is pretty straightforward. Nobody likes nasty surprises when it comes to telephone bills. Same on the streets, nobody likes to receive an unexpected, unfair ticket, as a candid camera kind of action clearly shows.
The evolution of the advertising executive #infographic
Donald Draper has become a reference for most of us to refer to the Golden Age of advertising and the people who wrote the history of advertising itself in the ’60. Fifty years later the advertising world is still alive and kicking, but it now populated by a different species. From playboys to social butterflies, BuySellAds portraits the evolution of the stereotypes in an infographic that is hilarious and absolutely on point. Read more…
A brief in under 140 characters
This is a nice idea. THEY is a creative agency in Amsterdam, and they are looking for an intern. They (hehe) have come up with a nice idea to get submissions. Using twitter they have posted three briefs that people can respond to. As the say on their twitter account… “a briefing should be brief. anything over 140 characters = bullshit. submit ur answer to a briefing as Reply or DM. best idea wins a 6mth paid internship”.
The Durex Fortune Teller
Talking about sex in Taiwan still seems to be a cultural taboo. So for a brand like Durex giving away samples and increasing product as well as safe sex awareness has always been a big challenge. But there is another interesting cultural insight: Taiwanese people frequently visit fortune-tellers to get opinions of their fate in wealth, health and especially love. With this in mind Ogilvy came up with a smart idea: Xerud - The Lover’s Fortune Teller.
Vision of an Augmented City
An outlook on the Roadmap of AR and the vision of an Augmented City - where contextual, digital information displayed in the real world is only a fingertip away. The advertising opportunities are endless! It’s all pretty mind-boggling but ohhhhh so cool. Read more…
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