Digital advertising and marketing: only the best ideas worldwide, since 2003

Ikea, Wait until September

on August 22, 2008 by Martina Comments

The Big Brother meets Ikea, but it has been done before. Warte bis September (Wait until September) is a website that streams 24h a day Nils, a young German who lives in an empty home waiting for the new Ikea catalog to be released in September. think iIt launched yesterday and, obviously, it will stay online until the catalog is out.

You can watch Jens living his daily life in his living room, meeting friends, playing videogames and, most of all, taking calls from those who watch him on the Web. This is his phone number if you want to give it a try: +49 40 22 61 11 61.

MINI Brother is watching you

on February 2, 2007 by Martina Comments

You can think of Orwell’s Big Brother or, as you prefer, of Dick’s Minority Report. Whatever the case, it’s no longer science fiction, it’s real. MINI Usa has launched a scary (sorry I must say it) outdoor campaign targeted at MINI owners. In cities such as Chicago and Miami they have installed digital billboards who are able to receive identification messages from the MINI’s passing by. As the car is tagged with information about the owner, the billboard is able to recognize the driver and greet him/her with a personalized message. This campaign sets a new frontier in 1to1 marketing, but it’s also important to say that the drivers involved in this promotion actually opted-in to be part of the game. Fools or curious it’s impossible (yet) to say. However the campaign is rising comments and polemics not only for the extremely personal yet public relationship MINI wants to establish with its clients, but also for the potential risks of such campaign in terms of driver distraction and road safety.

File under: big brother, mini, outdoor

Yahoo and the Big Brother for creatives

on November 3, 2005 by Martina Comments

A crazy idea from Yahoo! Australia & New Zealand. As Bandt (reg. req) reports, Yahoo “will send rotating teams of creatives to live and work in a transparent box as part of an innovative experiment to champion the “power of online creativity”. The Think Tank box is a fully-functioning creative studio with a desk, PC and white boards. It will house creative teams from various advertising agencies who will work four to eight-hour shifts, 24/7, creating campaigns based on the briefs submitted through the site www.yahoothinktank.com.au (down at the moment Yahoo’s idea aims at promoting the online medium among traditional marketers and advertising agencies, in order to convince them making online marketing a major component in their future campaigns. Yahoo marketing director Brett Corrick explains on Australian IT:

We want as a brand to do things that are a bit disruptive and not safe. We thought we should create a place for people to test the medium.”

The Big Brother gets it wrong

on July 7, 2004 by Martina Comments

Nobody is perfect, not even the Australian Big Brother who suffered an SMS voting mistake. The wrong person was kicked out of the house and then re-admitted once the error was recognized. The correct contestant will be evicted later this week.

File under: australia, big brother, mistake

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