Virgin Mobile in Australia has launched a new site that uses the old gem of an online treasure hunt. The bonus here is that 25 awesome bikes are being given away every day during the campaign. First you browse the bikes, choose the one you like, then follow the clues to discover where it is. Once you find it first, it’s yours to ride away… Read more…
Yes, in Amsterdam bikes do get stolen. In a way, it’s part of the daily life, Amsterdammers are used to it usually don’t care reporting to the police their bike has disappeared. So the police this spring started an integrated campaign to fight the problem. Here you find three posters which really give you an idea of how the issue is relevant around here. Too bad I don’t know the agency who did this. Anyone can help?
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