Tag archives: billboards

Billboards go off Indian highways

The Indian government has banned all advertising along national highways. The Business Standard reports the move is likely to hit the outdoor advertising industry as well as the income of road operators. The decision has been taken since large billboards often distracted drivers, provoking car accidents. The highway operators, however, will still be able to place ads in toll plazas, rest areas, bus shelters and telephone booths if the roads and highways department finds them non-distracting.

Thoughts on outdoor advertising and SMS

Integrate and innovate, this is the lesson Kinetic Worldwide is trying to teach its clients, educating them to the benefits of including mobile shortcodes on outdoor advertising. New Media Age (sub. req.) reports the company believes starting a mobile relationship via SMS is even more important than driving traffic online by adding an URL on billboards.

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Targeting the highway audience

The LA Times has an article on the new generation of street billboards. High-definition screens have recently appeared on urban freeways, raising concerns among safety groups and interest among advertisers.