Digital advertising and marketing: only the best ideas worldwide, since 2003

Birds Eye Picture House

on May 14, 2014 by Tim Comments

The world's first pay-by-picture restaurant opens today

What’s an Instagram picture worth? In this day and age (and if you have enough followers) it can get you special treatment in hotels and clubs. Or it can get you fed. Birds Eye wants to change British people’s perception of Frozen Food and spread the word about their new range. Check into their PopUp restaurants ‘The Picture House” in Manchester, Leeds and London and pay for your dish with a Instagram pic. Read more…

File under: best, birds eye, instagram

Unilever presents the ‘Health Hub’

on October 20, 2004 by Martina Comments

An online nutrition guide connected to its frozen food brand “Birds Eye”. This is Unilever’s idea to connect with its consumers in the UK. NewMediaZero explains online ads will support the site, which will allow visitors to create their daily diet and its nutritional value. The agency involved in the campaign is Zentropy Partners.

File under: birds eye, frozen food, unilver, Zentropy Partners

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