Digital advertising and marketing: only the best ideas worldwide, since 2003

Happy Birthday

on May 30, 2005 by Martina Comments

I almost forgot to tell you Adverblog is now two years old (even if there’s only one candle on the cake). I’m so proud of having so many nice and important readers! Thanks everybody Btw: today is also my birthday. Wanna make me a present? Offer me a job… But an e-card will also be fine

File under: birthday

Happy Birthday Adverblog

on May 18, 2004 by Martina Comments

Today Adverblog is one year old. I’m glad I managed to survive and I’d like to thank all the nice people that support my job with nice emails and their daily visits.

File under: birthday

Marketer, remember my birthday

on October 20, 2003 by Martina Comments

On New Media Age I’ve found an excellent article by Ross Sleight, on relationship building. He suggests that sending a birthday card or a promotional discount could be an excellent opportunity to build a closer relationship with clients. I agree with Ross: No matter what we are selling, a personal touch can make the difference. The point is to overcome customers’ expectations, not just fulfil them. And customers are first of all persons. Unfortunately marketers usually forget about this “detail”.

File under: birthday, marketing, personalisation

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