Digital advertising and marketing: only the best ideas worldwide, since 2003

You are blind

on October 30, 2012 by Martina Comments

Blind people don’t have an easy life. But in some countries their lives are more difficult than in others. Russia, unfortunately, is one of those places where the society still treats blind people like disabled who can do nothing without help. To raise awareness around the problem and, most of all, to come up with solutions to solve it, the charity association “The right to smile” together with the agency Hungry Boys, launched a project targeted at the creative community. Personalized envelopes containing a blindfold were sent to creative directors of leading advertising agencies and chief editors of major media. The call to action encouraged the recipients to put the blindfold on, and experience what being blind means, by trying to do simple things, like making tea, a phone call or even just try to move around the office. Read more…

File under: blind people, experience marketing, russia

A blind call, a great idea

on October 1, 2007 by Martina Comments

A Blind Call is one of the smartest social campaigns taking advantage of technology I’ve ever seen. How often do you forget to lock your mobile phone keypad and you unknowingly start making calls to your friends Alice, Anna or Andrew? And how much money have you lost with such unwanted calls? Think about it. Wouldn’t it be better to give such money to charity? And here comes the great idea by Guillaume Duval: first to create a special number that when is dialed donates to costs of the call to a charity organization for blind people, and then to recommend to people in Belgium to save such number as “A blind call” in order to be the first name in their phone book. The site to support the idea is extremely simple, but think about it, the idea is so smart and strong that there isn’t much else to say to convince people. via LSD.

File under: belgium, blind people, charity

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