Tag archives: branded applications

The iPhone and the App Store contradictions

Marta Kagan recently put online a useful presentation on branded applications for the iPhone, considered as the next generation of immersive mobile branding. Her slideshow gives me the opportunity to spend a couple of words on the huge contradictions I see on App Store if you take the digital marketer point of view.

View more presentations from Marta Kagan. (tags: iphone marketing)

We are talking so much about the digital world, where everything and everybody is connected, where you can discover and get to know great ideas and great people from all around the world, global meets local etc, etc, etc… But, but, but the Apple App Store is far from being a global store. If you are based in Italy for example, very often you can’t buy nor even download for the applications developed in the US, and viceversa.

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File under: branded applications, iphone