Digital advertising and marketing: only the best ideas worldwide, since 2003

AOL: branding campaign for AIM

on October 25, 2005 by Martina Comments

AOL has launched a campaign to promote its Instant Messanger system to college students. According to Mediapost (reg. req.) online ads will also be supported by outdoor ads at 40 college campuses. This is basically a branding campaign to depict AIM as a multiple-media communications platform, encompassing VoIP, e-mail, and SMS in addition to instant messaging.

File under: aim, aol, branding campaign

Branding online for the IHT

on May 31, 2005 by Martina Comments

The International Herald Tribune has launched an online branding campaign targeting business users in the UK, Germany and France. The ads, featuring animations of the dingbat which composes IHT’s logo, will appear on other international news sites such as The New York Times, Reuters and Bloomberg, as well as on national online publications like the Faz.de, Times Online and The Telegraph. Brand Republic reports the creativity is by Lean Mean Fighting Machine.

File under: branding campaign, The Internation Herald Tribune

The power of CNN Under Your Command

on November 16, 2004 by Martina Comments

It sounds like a menace, but it’s just the title of CNN’s branding campaign launched online and on Tv. iMediaConnection explains the initiative features CNN on-air journalists such Christiane Amanpour,and Paula Zahn in humorous promotional spots.

File under: branding campaign, cnn

Adverblog