Digital advertising and marketing: only the best ideas worldwide, since 2003

Burger King’s TV ad for a Fiverr

on March 20, 2012 by Tim Comments

Burger King (or Hungry Jack’s as it is called in Australia) has collaborated with Fiverr in order to source their new TV commercial. Their so-called Stunner Value Meal happens to be $4.95, so pretty close to Fiverr’s namesake $5 deals for creative services. Read more…

File under: burger king, Clemenger BBDO

The Student Corner: Burger King & the Olympic Whopper

on September 15, 2011 by Martina Comments

The Student Corner is back! Ilya Malyanov and Christian Feist of the Miami Ad School Europe Berlin have came up with an amusing concept for Burger King: the Olympic Whopper, the world’s first burger grilled on real Olympic fire.

Burger King & The Ring Master

on August 11, 2011 by Martina Comments

Fantastic TVC by Taxi 2 for Burger King. I love it. But maybe not for the reason Burger King wants me to…

Do-it-yourself online marketing

on July 20, 2005 by Martina Comments

It is getting more and more common to engage prospects with “do-it-yourself” online marketing ideas. Here you have two good examples of what I mean where, as you will see, it’s the end user who adapts and creates a marketing message that fits his personality and individuality. In the first case we have Burger King and its co-marketing effort to promote the Fantastic Four movie. Visitors are invited to create their own comic book using the Fantastic Four characters, a series of text balloons and “crash, sckreee, thwack and blaaam” exclamations. At the end of the job , the improvised cartoonist can also print out his strip. I love this idea because it’s engaging and also because it perfectly delivers Burger King payoff: Have it your way. The second example is related to the “do-it-yourself” Wedding Crasher trailer. You can upload your photo and automatically become the protagonist of the movie by “crashing” the trailer. Give it a try.

File under: burger king, Do-it-yourself online marketing, wedding crasher

Burger King offers coupons on the Web

on December 10, 2004 by Martina Comments

Burger King has started an online campaign to distribute coupons through the German portal Web.de. The initiative allows surfers to download and print coupons to redeeem a metal poster cards branded Coca-Cola in Burger King’s restaurants. The campaign also includes an in-store promotion.

File under: burger king, germany, online coupons

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