ING Direct has launched its newest television commercial on CBS MarketWatch. The :30 second spot will be carried on the site’s story pages for the next two weeks, before beginning a run on network television. In the press release, it’s nice to read the (interested) opinion of Scot McLernon, EVP Sales & Marketing, MarketWatch.com:
“ING DIRECT is a terrific partner to be blazing new ground with us in the online advertising space. This campaign will give them the ability to reach our highly-valued audience with television creative during the middle of the business day. They are the first major advertiser that we’re aware of who has embraced an opportunity like this to create buzz with television creative online first, before launching on network television. It shows that they truly believe in the online medium.”adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy