Here’s a deep dive into the trends and themes I saw coming out of Cannes this year.
Before I dive into my Cannes review it’s worth highlighting that things would have been radically different if Redbull had entered Stratos Space Jump at Cannes Lions this year. Red Bull has redefined advertising to a point that they don’t even consider it to be advertising and don’t want it to be celebrated as such. Read more…
It’s been a fantastic experience to judge the world’s best creative work at Cannes. Twenty four jurors from around the world have judged over 2567 pieces of work with a final result of 93 Cyber lions this year (including 2 grand prix).
The thing that stunned me the most about this campaign from Colombia is that being a river the only way to reach their target audience that was what they used as the media vehicle. Done by Lowe SSP3 from Colombia, the image of the river full of light is one of the most touching and beautiful things i’ve seen lately:
Cannes has wrapped, and that means it is Lion counting time. While big countries such as USA, England, Brazil or Germany can be proud of their mountains of shiny metal, one tiny nation regularly defies the odds: New Zealand. In 2011 Kiwis pocketed 1 Lion per 155,989 citizens. And since they enjoy taking the piss out of themselves as well as sticking it to the Australians, here is a fun film advertising their national ad award (Axis). And yes, it won a 2012 Lion as well. Read more…
Nike + Fuel Band has won the Grand Prix this year in Cyber (man I hate that category name). What do you think about this winning? Kind of leans towards human behaviour mixing with tech… I think this will only become more prevalent. Read more…
As you know, much of adland will be flocking to Cannes next week for the industry’s biggest global awards show of the year. If you’re not able to attend, there is a NYC solution: Wrath of Cannes 6. Created by NY-based indie agency Woods Witt Dealy & Sons six years ago, Wrath is billed as the “other” awards show, “a bitter response to the self-congratulating, glad-handing, marblebag-wearing, Dom-swilling, bronzer-slathered soirees that fester up on the beach in Cannes,” according to WWD&S co-founder and creative director Harry Woods. Read more…
This is pretty sweet. A collection of over 100 beautiful slides from the creative presentations at the Cannes Lions and a collection of 100 notes out of the best Cannes seminars. Jesse Desjardins did an awesome job in recapping what happen in Cannes this year.
BBH wanted to give their co-founder Sir John Hegarty‘s talk at Cannes some extra love. So instead of uploading his speech to YouTube and posting it onto their blog, they developed a website called Vidazzl. Read more…
We Miss You is a cool social campaign from three German film students. It deals with the relationship between humans and nature by asking an exceptional question: “What if nature cares for us or even misses us?” The online short film is intruiging and has a clear message: nature misses you.
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