Digital advertising and marketing: only the best ideas worldwide, since 2003

Chivas Regal makes a toast with Playboy

on July 13, 2004 by Martina Comments

Chivas Regal has launched a special advertainment section of its website as part of a co-branding initiative with Playboy. As MediaPost reports, “the website brings the Playboy Mansion experience to life through a virtual trip to the fantasy playground of men around the world”. There is also a contest to win tickets to the actual Playboy Mansion in Los Angeles.

File under: chivas regal, online co-branding, playboy

Chivas Regal new look on the Web

on October 2, 2003 by Martina Comments

Chivas Regal, the well-known whisky company has redesigned its global website as part of a move to reposition its brand internationally. Revolution Magazine reports today, saying that Chivas Regal wants to promote its brand personality and values, which target 30- to 40-year-old consumers with an appetite for life.

File under: brand personality, chivas regal, new site design, scotch

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